Display Advertising in New Jersey

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Best Display Advertising Providers in New Jersey

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725 brands found

The Hunterdon County Democrat

News · The Hunterdon County Democrat is a weekly newspaper that serves Hunterdon County, New Jersey. Currently owned by Penn Jersey Advance, Inc., ...
Active in New Jersey
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Montclair Local

News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
Active in New Jersey
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The Montclair Times

News · North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc....
Active in New Jersey
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TAPinto

News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
Active in New Jersey
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Town Topics

News · Town Topics is a free weekly newspaper distributed to households of the New Jersey municipalities of Princeton and parts of Hopewell Borough...
Active in New Jersey
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The Daily Princetonian

News · The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporti...
Active in New Jersey
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The Mall at Short Hills

Shopping · The Mall at Short Hills located just 19 miles West of Manhattan is New Jersey’s premier fashion and luxury destination and home to over 150 ...
Active in New Jersey
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The Philadelphia Inquirer

News · Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communitie...
Active in Philadelphia, PA
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Philadelphia Daily News

News ·  Philadelphia Daily News is a tabloid newspaper that serves Philadelphia, Pennsylvania, United States. The newspaper is owned by The Philade...
Active in Philadelphia, PA
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Philadelphia Style

Style & Fashion · PHILADELPHIA STYLE magazine delivers the latest dispatches from the worlds of fashion, beauty, travel, philanthropy, entertainment, home déc...
Active in Philadelphia, PA
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Modern Luxury Weddings Philadelphia

Weddings & Marriage · PHILADELPHIA STYLE magazine delivers the latest dispatches from the worlds of fashion, beauty, travel, philanthropy, entertainment, home déc...
Active in Philadelphia, PA
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CafeMom

Advertising · CafeMom meets the emotional and practical needs of every mom with an honest, gritty, funny, wise, practical and uplifting spirit that mirror...
Active in New York City, NY
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Scary Mommy

Family & Relationships · Scary Mommy is a website that produces content targeting mothers, which generally focuses on parenting, motherhood, current events and pop c...
Active in New York City, NY
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Digital Insurance

News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
Active in New York City, NY
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Deadspin

Sports · Deadspin is a sports blog founded by Will Leitch in 2005 and based in Chicago. Previously owned by Gawker Media and Univision Communications...
Active in New York City, NY
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Women’s Health NY

Entertainment · Since it launched in 2005, Women's Health has been a trusted, award-winning source of information on the latest health, fitness, weight loss...
Active in New York City, NY
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The Epoch Times NY

News · The Epoch Times was founded in the United States in the year 2000 in response to communist repression and censorship in China. Our founders,...
Active in New York City, NY
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Jewish Press

News · The Jewish Press is the largest independent weekly Jewish newspaper in the United States. The paper, founded by Rabbi Sholom Klass (1916-200...
Active in New York City, NY
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Verywell Health

Health ·  Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Active in New York City, NY
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Verywell Family

Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
Active in New York City, NY
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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