Industry — Automotive | Location — Swedish
About
UKAD got a request on the development of the eCommerce website from a Swedish entrepreneur from the Automotive industry. He had been operating with an eCommerce website before, but it was outdated, complicated both to manage and use. So, the Customer required a more powerful instrument for better promotion, attraction, and engagement of his audience.
Challenge
Within this project, we got a request to pay as much attention as possible to the mobile version of the online store because the Customer underlined the necessity of this acquisition channel. We also understood how important is easy content management because the Customer would gladly save on another employees salary. And, of course, as every eCommerce website, this one should be SEO-friendly, easy to navigate, and stylish.
Solution
Understanding the requirements, the UKAD team started the design and development of the website using their deep experience in eCommerce. As the product required easy content management and customization of the pages, we decided to use Umbraco because this CMS totally fulfills such requirements and its familiar to our developers. The payment functionality is powered by Vendr and DIBS payments that provide top-tier security and comfort of the operations. As the Customer emphasized the importance of mobile traffic for his business, we paid more attention to this part and utilized React JS because it provides optimal efforts-results balance and performance.