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The Scotsman
News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
The herald
News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
Football Scotland
News · Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique ...
Scottish Business Insider
Business · Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Busin...
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The Scottish Daily Express
News · The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the worl...
Glasgow Live
News · Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a posit...
Edinburgh Live
News · Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drin...
Bustle UK
News · Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles a...
RadioTimes.com
Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Digital Spy
Entertainment · Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. S...
BBC Sky at Night Magazine
Advertising · Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns b...
BBC Top Gear
Automotive · BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motori...
Weekend
Advertising · Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for maga...
Who Do You Think You Are?
Advertising · Who Do You Think You Are? is Britain’s best-selling family history brand. The magazine explores the stories behind the popular TV series and...
The Liverpool Echo
News · The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in S...
The Chronicle UK
News · ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browse...
The Daily Express
News · The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of na...
The Daily Star Uk
News · The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2...
Daily Star Sunday
News · The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on ...
The Mirror
News · The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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