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49 brands found
Glasgow Live
News
Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a positive view of the city where we live and work. We look to tell...
The Scotsman
News
The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political paper in 1817, it began daily publication in 1855 and remained ...
The herald
News
The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simpli...
Football Scotland
News
Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique for so many reasons and we aim to showcase the colour and ex...
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Scottish Business Insider
Business
Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Business Insider has served the Scottish business community for m...
The Scottish Daily Express
News
The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the world. Alongside our print edition, we are proud to stand up for...
Digital Spy
Entertainment
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertai...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
BBC Top Gear
Automotive
BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motoring magazine media. It combines in-depth buying information w...
RadioTimes.com
Entertainment
RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online home of the UK’s leading television and radio magazine, Radi...
Bustle UK
News
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September ...
The Liverpool Echo
News
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
The Chronicle UK
News
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
The Daily Express
News
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
The Daily Star Uk
News
The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2002 a sister Sunday edition, Daily Star Sunday was launched ...
Daily Star Sunday
News
The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on 15 September 2002. The Daily Star Sunday is published by Exp...
The Mirror
News
The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The Mirror was founded by Alfred Harmsworth, later Viscount Nor...
New Magazine
Entertainment
New Magazine is packed full of in-depth celebrity interviews, exclusive photo shoots and the very latest celebrity news. From real life stories, to on-trend, affordable style, New magazine is fun, fas...
Notebook
Entertainment
Notebook Magazine is a weekly supplement that sits within the Sunday Mirror newspaper. Notebook Magazine is packed full of celebrity news, the latest fashion, tasty food recipes, health and beauty adv...
OK! Magazine
Entertainment
OK! is a British weekly magazine that primarily specializes in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, OK! ...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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