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112 brands found
Vogue Scandinavia
Style & Fashion · Vogue is the number one fashion magazine in the world. Since the launch in August 2021, Vogue Scandinavia has had more than 5M digital users...
The Independent
News · The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began ...
RadioTimes.com
Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Digital Spy
Entertainment · Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. S...
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TalkTV Uk
News · TalkTV is a British television channel owned and operated by News UK. It launched on 25 April 2022.The channel features video simulcasts of ...
BBC Countryfile Magazine
Advertising · BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for pl...
BBC Sky at Night Magazine
Advertising · Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns b...
BBC Top Gear
Automotive · BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motori...
Bustle UK
News · Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles a...
The Scotsman
News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
Weekend
Advertising · Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for maga...
The Torquay Herald Express
News · The Herald Express is a local newspaper covering the Torbay area of the United Kingdom. It is published by Reach plc. It serves a wide surro...
The North Devon Journal
News · The North Devon Journal is a weekly newspaper published in Barnstaple, North Devon.The newspaper was established in 1824 by Lex Scott, a loc...
The Grimsby Telegraph
News · The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincol...
Lincolnshire Echo
News · The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is pu...
Retford Times
News · The Retford Times is a weekly local newspaper founded in 1869. It is distributed in and around the area of the North Nottinghamshire market ...
NorthantsLive
News · NorthantsLive was launched in June 2020 to tell the stories that matter most to the people of Northamptonshire. Our team of reporters genera...
Shepton Mallet Journal
News · This newspaper is published by Reach PLC in Shepton Mallet, Somerset, England. It was digitised and first made available on the British News...
The herald
News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
Who Do You Think You Are?
Advertising · Who Do You Think You Are? is Britain’s best-selling family history brand. The magazine explores the stories behind the popular TV series and...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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