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Western Gazette
News · The Western Gazette is a regional newspaper, published every Thursday in Yeovil, Somerset, England. In 2012, Local World acquired owners Nor...
Burton Mail
News · The Burton Mail is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and...
The Sentinel newspaper
News · The Sentinel is a daily regional newspaper circulating in the North Staffordshire and South Cheshire areas of England. It is owned by Reach ...
The Sunday Express
News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
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The Surrey Advertiser
News · The surreylive.news website has grown out of a newsroom that has served the county for more than 150 years.The Surrey Advertiser newspaper l...
Western Mail
News · The Western Mail is a hyper-local paid daily newspaper. As an established, and trusted brand, the Western Mail represents the local communit...
South Wales Echo
News · A weekly English language newspaper, which circulated in South Wales, Monmouthshire and Herefordshire. The newspaper's main content included...
South Wales Evening Post
News · The South Wales Evening Post is a tabloid daily newspaper distributed in the South West region of Wales. The paper has three daily editions ...
The Daily Mail
News · The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Ki...
The Mail on Sunday
News · The Mail on Sunday is a British conservative newspaper, published in a tabloid format. It is the biggest-selling Sunday newspaper in the UK ...
Telegraph.co.uk
News · The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co...
The Daily Telegraph
News · The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Te...
The Sunday Telegraph
News · The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of P...
The Yorkshire Post
News · Yorkshire Post, daily newspaper that is the chief Conservative paper published in England outside London. It is one of the most prestigious ...
TRUCKSTOP NEWS
Business · The UK's leading newspaper for truck drivers, dealing with the real issues facing truck drivers and includes all the latest news from the ro...
Cage & Aviary Birds
Pets & Animals · Cage & Aviary Birds is written by bird experts for bird fanciers and is packed with news, advice and comment from the avicultural scene. An ...
Metro UK
News · The UK's largest national weekday newspaperLaunched in 1999, Metro’s core product was designed to brighten up the morning commute for an Urb...
The i newspaper
News · inews.co.uk is your essential daily briefing, covering everything you need to know about the things that matter – without jargon or bluster....
ANGLING TIMES
News · The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp mag...
MCN
Motorcycles · MCN is the world’s leading motorcycling publication and one of the world’s leading motorcycling media brands. In the UK, it is the only week...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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