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The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is published every Thursday. It is owned by Reach PLC and it is d...
The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincolnshire including the rural towns of Market Rasen and Louth. ...
The Scunthorpe Telegraph is a 24/7 website and weekly newspaper covering news, sport and entertainment across North Lincolnshire.Our journalists are committed to bringing you the latest breaking news,...
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp magazine. Angling Times caters for all areas of coarse fishing ...
MCN is the world’s leading motorcycling publication and one of the world’s leading motorcycling media brands. In the UK, it is the only weekly newspaper in the motorcycle market.Covering all aspects o...
The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK. It was founded as a broadsheet in 1964 as a successor to the Daily Herald, and became a tabloid in 1...
The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. The Times and its sister pa...
The Sunday Times was founded in 1822 and has a history of innovation stretching from a female proprietor in 1887 and a female editor in 1894, through to pioneering book serialisations and the first co...
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...
Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media leaders covering all sectors of the global news and media ind...
The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platforms.The second largest regional paper in the UK, The Courier i...
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
Berkshire Live formerly Get Reading. News, Sport, Entertainment, Business and video from across Reading (England), Wokingham, Bracknell, Slough, Maidenhead, Windsor, Newbury, Berkshire and the Thames ...
The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and North East Somerset area.The Post was founded in 1932 amid loca...
The Cambridge News is a British daily newspaper. Published each weekday and on Saturdays, it is distributed from its Milton base. In the period December 2010 – June 2011, it had an average daily circu...
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
The Journal is a daily newspaper produced in Newcastle upon Tyne. Published by ncjMedia, (a division of Reach plc), The Journal is produced every weekday and Saturday morning and is complemented by it...
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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