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Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drink.We’re a hub for football coverage: our team is passionate ...
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
Berkshire Live formerly Get Reading. News, Sport, Entertainment, Business and video from across Reading (England), Wokingham, Bracknell, Slough, Maidenhead, Windsor, Newbury, Berkshire and the Thames ...
The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and North East Somerset area.The Post was founded in 1932 amid loca...
The Cambridge News is a British daily newspaper. Published each weekday and on Saturdays, it is distributed from its Milton base. In the period December 2010 – June 2011, it had an average daily circu...
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
The Journal is a daily newspaper produced in Newcastle upon Tyne. Published by ncjMedia, (a division of Reach plc), The Journal is produced every weekday and Saturday morning and is complemented by it...
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
The Daily Record aims to provide the people of Scotland with a trusted news resource that presents accurate and comprehensive coverage of local, national and international news, current affairs and sp...
The Sunday Mail is Scotland's best-selling newspaper. Rich in heritage like sister title the Daily Record, it offers Scottish exclusives, award-winning investigative features, campaigning journalism a...
The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2002 a sister Sunday edition, Daily Star Sunday was launched ...
The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on 15 September 2002. The Daily Star Sunday is published by Exp...
The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The Mirror was founded by Alfred Harmsworth, later Viscount Nor...
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
The Mail on Sunday is a British conservative newspaper, published in a tabloid format. It is the biggest-selling Sunday newspaper in the UK and was launched in 1982 by Lord Rothermere. Its sister pape...
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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