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News · The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represen...
News · The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the...
News · The Rossendale Free Press is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Rossendale Free Press represents...
News · LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local ne...
News · manchestereveningnews.co.uk is the online edition of the Manchester Evening News.For more than 150 years we have told the stories of the peo...
News · The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The...
News · The Daily Post is a daily newspaper for the North Wales region of Wales. Its website is branded North Wales Live. The newspaper gained indep...
News · Founded in 1878, Nottingham Post is one of the UK's most successful local newspapers. Over the years it has won countless awards for its edi...
News · PlymouthLive is part of Reach plc and our sister print title The Herald is a daily newspaper covering Plymouth and the surrounding communiti...
News · The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the worl...
News · The Bath Chronicle is a weekly newspaper, first published under various titles before 1760 in Bath, England. Prior to September 2007, it was...
News · Central Somerset Gazette newspaper is published by Reach PLC in Wells, Somerset, England. It was digitised and first made available on the ...
News · The Mid Somerset Series consists of four paid-for newspapers, published in Somerset, England. They include the Wells Journal, Shepton Mallet...
News · The Somerset Guardian and Frome Standard are two weekly local newspapers, published in Somerset, England.The Somerset Standard & Guardian Se...
News · The Somerset Guardian and Frome Standard are two weekly local newspapers, published in Somerset, England.The Somerset Standard & Guardian Se...
News · The first issue of the Wells Journal appeared on 2nd August 1851. It comprised 8 pages, cost 5d and was published by bookseller and printer ...
News · The Western Gazette is a regional newspaper, published every Thursday in Yeovil, Somerset, England. In 2012, Local World acquired owners Nor...
News · The Burton Mail is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and...
News · The Sentinel is a daily regional newspaper circulating in the North Staffordshire and South Cheshire areas of England. It is owned by Reach ...
News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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