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Automotive · Classic Bike, the world’s leading classic motorcycling monthly magazine, helps readers buy, maintain and enjoy the machines from motorcyclin...
Automotive · Classic Cars is a monthly British car magazine, focusing on buying, selling and driving classic cars. Outside of the UK, it is published as ...
Entertainment · Closer is a British tabloid magazine founded in 2005 and published by Bauer Consumer Media. A French language version followed shortly after...
Automotive · Launched in April 2015, following consultation with many fleets we know operating vans and trucks, we took the decision to launch a brand de...
Health · Country Walking magazine is the UK's biggest-selling magazine for country walkers, the feature-, gear- and route-packed companion for anyone...
Entertainment · EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, dig...
Gardening · The magazine is for gardening enthusiasts who want ideas, inspiration, and advice from real gardeners about how to keep their outdoor spaces...
Gardening · Since changing from a tabloid format to A4 in 2013, Garden News has blossomed to become the UK’s leading weekly gardening title.Packed with ...
Entertainment · Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashi...
Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
Fishing · The UK’s leading monthly fishing magazine, Improve Your Coarse Fishing aims to help you become a better fisherman and to catch bigger and be...
Automotive · Land Rover Owner International magazine is the original and world's best-selling car magazine for Land Rover enthusiasts - no.1 since the ve...
Landscaping · LandScape With 73% of readers falling into the ABC1 category, and 42% into the AB1 grade, LandScape is all about enriching our affluent audi...
Motorcycles · MCN is the world’s leading motorcycling publication and one of the world’s leading motorcycling media brands. In the UK, it is the only week...
Automotive · Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was orig...
Music · MOJO is the WORLD’S LARGEST UK MUSIC MAGAZINE, delivering a monthly dose of world-class journalism and iconic photography to an audience of ...
Automotive · Parkers is the definitive resource for anyone buying, selling, or owning a car in the UK. Available online at Parkers.co.uk you’ll find 1,00...
Automotive · Practical Classics started in 1980, is a British magazine about classic cars. It focuses on affordable classic cars for the man on the stree...
Motorcycles · Practical Sportsbikes have become synonymous with the greatest bikes of the 1970s, 80s, and 90s.The all-new Practical Sportsbikes will conti...
Advertising · Puzzle Magazines is a UK-based publisher that offers a variety of puzzle magazines to its readers. The magazines include crossword puzzles, ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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