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Bikes Unlimited is a digital only brand that features six great biking magazines in one app.Subscribers get every issue of the world’s number one biking weekly, Motor Cycle News, the monthly magazine'...
Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the ultra-high-net-worth (UHNW) community. It is also required re...
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique for so many reasons and we aim to showcase the colour and ex...
The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincolnshire including the rural towns of Market Rasen and Louth. ...
The Scunthorpe Telegraph is a 24/7 website and weekly newspaper covering news, sport and entertainment across North Lincolnshire.Our journalists are committed to bringing you the latest breaking news,...
The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is published every Thursday. It is owned by Reach PLC and it is d...
The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the local community and delivers all the latest news stories th...
NorthantsLive was launched in June 2020 to tell the stories that matter most to the people of Northamptonshire. Our team of reporters generate live news, sport, entertainment and information from acro...
The Burton Mail is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and North West Leicestershire areas. In the period December 201...
As the UK’s first-ever home interest magazine, Homes & Gardens has been shaping British style for 100 years. In 2022, we were voted Best Online Brand: Consumer at the Digital Publishing Awards.The Hom...
MoneyWeek’s mission is to bring you news, analysis and information to help you make informed investment decisions as well as bring you the news that matters to your personal finances.From share tips, ...
Since starting out in early 2011 Cambridge Edition has established itself as the leading lifestyle magazine in the region, providing a lively, informative monthly guide to what’s on in the area – from...
The Cheshire Magazine is the premiere, luxury glossy lifestyle magazine dedicated to Cheshire, Manchester, and the surrounding areas which aspires to showcase metropolitan living at the height of soph...
Tractor & Machinery is the world’s best-selling tractor magazine. Onsale every four weeks, this 180-page publication covers tractors from the 1940s through to the 1990s, reflecting an era of tremendou...
Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world’s biggest LGBTQ media brand. The print title is sold in 31 countries worldwide, and has been transl...
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was originally a supplement to Rail. The magazine provides informati...
Total TV Guide is the perfect choice for any TV-loving family! Every issue is packed with 10 pages of listings per day and more streaming coverage than any other magazine, including catch-up and on-de...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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