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The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and North East Somerset area.The Post was founded in 1932 amid loca...
BusinessLive is the new, national digital brand from Reach - and it's focused on news about businesses from across the regions. We'll offer the best coverage of local business markets and of key busin...
The Cambridge News is a British daily newspaper. Published each weekday and on Saturdays, it is distributed from its Milton base. In the period December 2010 – June 2011, it had an average daily circu...
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
The Journal is a daily newspaper produced in Newcastle upon Tyne. Published by ncjMedia, (a division of Reach plc), The Journal is produced every weekday and Saturday morning and is complemented by it...
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
The Daily Record aims to provide the people of Scotland with a trusted news resource that presents accurate and comprehensive coverage of local, national and international news, current affairs and sp...
The Sunday Mail is Scotland's best-selling newspaper. Rich in heritage like sister title the Daily Record, it offers Scottish exclusives, award-winning investigative features, campaigning journalism a...
The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2002 a sister Sunday edition, Daily Star Sunday was launched ...
The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on 15 September 2002. The Daily Star Sunday is published by Exp...
football.london is the first 24/7, fan-led resource for the capital's clubs.Shining a light on the issues fans really want to know about, providing rolling coverage of the latest news, and creating in...
InYourArea is the UK's leading local news, information and community platform. InYourArea lets you follow the latest local news, information, events and more in your area. You can also connect with ot...
The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The Mirror was founded by Alfred Harmsworth, later Viscount Nor...
OK! is a British weekly magazine that primarily specializes in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, OK! ...
S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food recipes, health and beauty advice and other exciting lifest...
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...
The American magazine is your passport to all things American this side of the Atlantic. For all Americans and those connected to the States in the UK; whether newly arrived, visitors or established g...
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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