Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.
Audio-based channels have received a real boost in recent years, not least during the pandemic. We can outline a clear trend towards more digital consumption of audio, and the podcast industry is no exception. Podcasts are not only powerful tools for storytelling, but also as m...Continue reading →
It isn’t newsflash that the digital landscape has grown strongly in the advertising industry. That’s why we decided to highlight and give appreciation to one of the oldest advertising tools - Print! Print advertising refers to advertisements in newspapers, magazines, posters, b...Continue reading →
Dagsavisen is the Norwegian daily newsletter that reaches 1 million users a week, most likely urban people. Marius Floberghagen, Chief of Marketing, tells more about content marketing at Dagsavisen and other advertising offers. Dagsavisen is a Norwegian daily newsletter with loc...Continue reading →
Have you ever bought a product or service that someone recommended? Most people answer yes. People share good advice and recommendations with each other, and people tend to trust each other’s words. Personal recommendations create strong credibility, which can be difficult to ach...Continue reading →
Display advertising is a popular and effective format of digital marketing. Visual attributes are used to capture the user’s attention, increase brand awareness and generate more traffic. This ad format opens up creativity that reflects the brand and creates emotions. It is an ef...Continue reading →