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An easy way to simply describe Native advertising is sponsored content. But that’s not enough to understand its benefits and how it works in practice. Native is growing in popularity, not least among the media companies at Ocast. This article is for advertisers, marketers, or f...Continue reading →
What is OOH? In this digital era, it might feel like most marketing is done online. But we shouldn’t ignore the incredibly effective strategy - out-of-home advertising. Out of home advertising (OOH) is a form of advertising that can be found outside a consumer’s home. While yo...Continue reading →
2022 can be ‘the Year of the Ear’. At least that is what Bauer Media Sweden predicts. Johnny Strömgren, Sales Director, tells us more about the sound market’s growth and his perspective on the past year. Johnny Strömgren, Sales DirectorWe are approaching the end of 2021 and it’s...Continue reading →
Go Wild Magazine produce award-winning Food & Tourism magazines throughout three different tourism regions in Ireland, and they are the first Irish media company to join Ocast. We grabbed the chance to ask their founder Bobby Power to tell us about their advertising products, why...Continue reading →
We are approaching the end of the year, and it is time to start summing up what happened during 2021. The last couple of years have been marked by massive challenges in the form of COVID-19, but this year we have finally started to see the light at the end of the tunnel. 2021 has...Continue reading →