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Recenste nieuws

Lees de laatste artikels en actueel nieuws met betrekking tot de mediasector en Ocast.

Native Advertising: Everything You Need to Know

Native Advertising: Everything You Need to Know

An easy way to simply describe Native advertising is sponsored content. But
that’s not enough to understand its benefits and how it works in practice.
Native is growing in popularity, not least among the media companies at Ocast. 

This article is for advertisers, marketers, or f...
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Three Steps to Accomplish Successful OOH Campaigns

Three Steps to Accomplish Successful OOH Campaigns

What is OOH? 
In this digital era, it might feel like most marketing is done online. But we
shouldn’t ignore the incredibly effective strategy - out-of-home advertising. 

Out of home advertising (OOH) is a form of advertising that can be found outside
a consumer’s home. While yo...
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Founder of Go Wild Magazine: We Believe in Storytelling

Founder of Go Wild Magazine: We Believe in Storytelling

Go Wild Magazine produce award-winning Food & Tourism magazines throughout three
different tourism regions in Ireland, and they are the first Irish media company
to join Ocast. We grabbed the chance to ask their founder Bobby Power to tell us
about their advertising products, why...
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Advertising Summary of 2021 - Top Seven!

Advertising Summary of 2021 - Top Seven!

We are approaching the end of the year, and it is time to start summing up what
happened during 2021. The last couple of years have been marked by massive
challenges in the form of COVID-19, but this year we have finally started to see
the light at the end of the tunnel. 2021 has...
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