Overview

Managing and optimizing Meta Ads campaigns for Ecom NSL, driving engagement, conversions, and brand visibility through strategic ad placements and budget allocation.

???? Campaign Performance Summary

  • Total Reach: 3,048,442 users

  • Total Impressions: 7,641,524

  • Total Amount Spent: $5,751.44

  • Results Driven: High engagement and conversions across multiple campaigns

???? Key Campaigns & Performance

1️⃣ Osufi (4.1.25) Engage Campaign - Daily $16

  • Delivery: ✅ Active

  • Budget: $16 Daily

  • Results: 557 messaging conversions

  • Reach: 38,996

  • Impressions: 52,769

  • Cost per Result: $0.07 per conversion

2️⃣ Awareness Campaign - Lifetime Budget $100

  • Delivery: ❌ Off

  • Budget: $100 Lifetime

  • Results: 207,536 reach

  • Impressions: 253,577

  • Cost per Result: $0.04 per 1,000 people reached

  • End Date: 1 Feb 2025

3️⃣ Osufi (28.12.24) Engage Campaign - Lifetime $50

  • Delivery: ❌ Off

  • Budget: $50 Lifetime

  • Results: 228 messaging conversions

  • Reach: 19,396

  • Impressions: 27,957

  • Cost per Result: $0.16 per conversion

4️⃣ Sales Campaign - Daily $21

  • Delivery: ❌ Off

  • Budget: $31 Daily

  • Results: 2 website purchases

  • Reach: 13,809

  • Impressions: 15,855

  • Cost per Result: $8.63 per purchase

5️⃣ 110k Sales Campaign - Lifetime $45

  • Delivery: ❌ Off

  • Budget: $45 Lifetime

  • Results: 384 website purchases

  • Reach: 40,794

  • Impressions: 54,505

  • Cost per Result: $0.08 per purchase

  • End Date: 30 Dec 2024

6️⃣ Engagement Campaign - Likes/Followers - Daily $6

  • Delivery: ❌ Off

  • Budget: $8 Daily

  • Results: 2,978 followers or likes

  • Reach: 48,120

  • Impressions: 81,804

  • Cost per Result: $0.01 per like/follower

???? Key Takeaways

✅ Optimized cost per result across different objectives
✅ Diverse strategies, including engagement, conversions, and awareness
✅ High-performing messaging campaigns with low cost per conversion
✅ Effective audience targeting with substantial reach and impressions