Display - Desktop

%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3E1.%20Allm%E4nt%3C/span%3E%3Cbr%3EAvs%E4ndare%20m%E5ste%20tydligt%20framg%E5%20och%20budskapet%20ska%20inte%20konkurrera%20med%20H%E4stnets%20aff%E4r.%20H%E4stnet%20f%F6rbeh%E5ller%20sig%20r%E4tten%20att%20godk%E4nna%20annons%20innan%20publicering.%3Cbr%3E%3Cbr%3E%3Cstrong%3E2.%20Avbokning%3C/strong%3E%3Cbr%3EAvbokningar%20av%20annonser%20ska%20vara%20H%E4stnet%20tillhanda%20senast%20tre%20%283%29%20arbetsdagar%20innan%20annonsen%20ska%20inf%F6ras.%20Avbokningar%20ska%20st%E4llas%20till%20ansvarig%20s%E4ljare%20samt%20redaktion@hastnet.se.%20Avbokning%20av%20annons%20senare%20%E4n%2072%20timmar%20innan%20inf%F6rande%20debiteras%20med%2050%25%20av%20den%20bokade%20annonsens%20kostnad.%20G%E4ller%20%E4ven%20vid%20ej%20levererat%20annonsmaterial.%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20bold%3B%22%3E3.%20F%F6rsenat%20material%3A%26nbsp%3B%3C/span%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3EErh%E5ller%20vi%20inget%20annonsmaterial%20i%20enlighet%20med%20ovan%20f%F6rbeh%E5ller%20vi%20oss%20r%E4tten%20att%20fakturera%20fullt%20pris.%26nbsp%3B%3C/span%3E%3C/p%3E

%3Cp%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EGENERELL%20INFORMATION%3C/span%3E%3Cbr%3EVi%20anv%E4nder%20Google%20Ad%20Manager%20som%20annonshanteringssystem%20%28adserver%29%20och%20riktlinjerna%20nedan%20%E4r%20skrivna%20f%F6r%20att%20fungera%20med%20detta%20system.%20Kontakta%20Adops%20om%20formatet%20kr%E4ver%20det.%3Cbr%3E%3Cbr%3E%u2022%20Animering%20av%20element%20f%E5r%20inte%20%F6verstiga%2030%20sekunder.%3Cbr%3E%u2022%20Material%20m%E5ste%20p%E5b%F6rja%20rendering%20av%20visuella%20element%20inom%200%2C5%20sekunder.%3Cbr%3E%u2022%20Genomsnittlig%20processoranv%E4ndning%20ska%20vara%20maximalt%2030%25%2C%20med%20maximal%20topp%20p%E5%2060%25.%3Cbr%3E%u2022%20Maximalt%20antal%20anrop%20%28requests%29%20%E4r%2015%20st%20per%20annonsmaterial.%3Cbr%3E%u2022%20Materialets%20huvudfil%20ska%20d%F6pas%20till%20index.html.%3Cbr%3E%u2022%20Relativa%20s%F6kv%E4gar%20ska%20anv%E4ndas%20till%20resurser%20och%20filer%20i%20materialet.%3Cbr%3E%u2022%20Referenser%20till%20externa%20resurser%B9%20ska%20vara%20absoluta%20och%20starta%20med%20https//%3A%20och%20m%E5ste%20st%F6dja%20SSL/TLS.%3Cbr%3E%u2022%20Det%20%E4r%20inte%20till%E5tet%20att%20f%F6rhindra%20scroll%B2.%3Cbr%3E%u2022%20JavaScript%20console-metoder%20%E4r%20inte%20till%E5tna.%3Cbr%3E%u2022%20Geo%20Location%20och%20liknande%20Web%20API%3Aer%20som%20kr%E4ver%20anv%E4ndares%20godk%E4nnande%20f%E5r%20enbart%20anv%E4ndas%20efter%20anv%E4ndarinteraktion.%3Cbr%3E%3Cbr%3E%B9%20S%E5som%20CDN%20och%20externa%20fontbibliotek.%3Cbr%3E%B2%20Anv%E4nd%20inte%20touchstart%20som%20trigger%20f%F6r%20interaktion%20%28eftersom%20touchstarttriggas%20vid%20scroll%29%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EFILSTORLEK%3C/span%3E%3Cbr%3EVi%20m%E4ter%20materialens%20totala%20vikt%20eftersom%20HTML5%20best%E5r%20av%20flera%20olika%20resurser%20och%20kontrollerar%20hur%20varje%20resurs%20laddas%20in%20och%20i%20vilken%20ordning.%20Filstorleken%20ber%E4knas%20p%E5%20alla%20resurser%20inklusive%20sp%E5rningsskripts%2C%20JavaScript-bibliotek%2C%20font-filer%2C%20stilmallar%20etc.%20Ni%20kan%20v%E4lja%20att%20anv%E4nda%20vitlistade%20CDN%3Aer%2C%20men%20dessa%20kommer%20att%20r%E4knas%20in%20i%20den%20totala%20filstorleken%20p%E5%20materialet.%3Cbr%3E%3Cbr%3EViktigt%3A%20Om%20ert%20material%20kr%E4ver%20att%20gr%E4nsen%20%F6verskrids%2C%20kontakta%20kampanjsupport%20i%20god%20tid.%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3ENotera%20att%20m%E4tskript%20och%20skript%20fr%E5n%203%3Ae-part%20s%E5%20som%20Google%2C%20Sizmek%20och%20Adform%20r%E4knas%20in%20som%20en%20del%20av%20totalvikten.%20%26nbsp%3BDet%20inneb%E4r%20att%20man%20som%20annonskreat%F6r%20inte%20kan%20anv%E4nda%20lika%20mycket%20av%20totalvikten%20till%20annonsmaterialet%20n%E4r%20man%20levererar%20annonser%20med%20m%E4tskript%20eller%20levererar%20via%203%3Ae-part%2C%20d%E5%20m%E4tskriptet%20och/eller%203%3Ae-partskriptet%20kommer%20ta%20delar%20av%20totalvikten.%20%26nbsp%3B%3C/span%3E%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3EKom%20ih%E5g%20att%20det%20%E4r%20fullt%20m%F6jligt%20att%20ladda%20in%20extra%20resurser%20efter%20anv%E4ndarinteraktion.%20Dessa%20resurser%20r%E4knas%20inte%20in%20i%20de%20totala%20initiala%20storleksbegr%E4nsningarna.%3C/span%3E%3C/span%3E%3Cbr%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3ESTRUKTUR%2C%20PAKETERING%20OCH%20LEVERANS%3C/span%3E%3C/span%3E%3C/span%3E%3Cbr%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3E%3Cspan%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20400%3B%22%3EEftersom%20HTML%20inte%20kan%20komprimeras%20och%20levereras%20till%20en%20enda%20fil%20s%E5%20%E4r%20det%20viktigt%20att%20beakta%20filstrukturen.%20Materialet%20b%F6r%20baseras%20p%E5%20en%20index-fil%20som%20ska%20heta%20index.html.%20Detta%20%E4r%20huvudfilen%20som%20kommer%20att%20laddas%20in%20f%F6rst%20och%20initiera%20andra%20komponenter%20som%20t%20ex%20CSS-%20och%20JavaScript-filer.%20N%F6dv%E4ndig%20kod%20f%F6r%20clicktracking%20ska%20ocks%E5%20ing%E5%20i%20index.html-filen.%3Cbr%3EVid%20leverans%20av%20flera%20annonser%20ska%20dessa%20paketeras%20i%20individuella%20zip-filer.%3C/span%3E%3C/span%3E%3Cbr%3E%3Cbr%3E%3C/p%3E%3Ch4%20style%3D%22%20font-style%3A%20normal%3B%20font-weight%3A%20inherit%3B%22%3E%3Cspan%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20bold%3B%22%3EHTML5%20%u2013%20Klickm%E4tning%20Ad%20manager%3C/span%3E%3Cbr%3EMaterialet%20m%E5ste%20vara%20anpassat%20efter%20annonssystemet%20Google%20Ad%20Manager.%20Variabeln%20clickTag%20b%F6r%20anv%E4ndas%20som%20definition%20f%F6r%20click-through%20URL%20i%20alla%20klickbara%20ytor%20i%20annonsen.%20Detta%20f%F6r%20att%20vi%20ska%20kunna%20m%E4ta%20klick%20p%E5%20den%20samt%20att%20det%20ska%20vara%20m%F6jligt%20f%F6r%20AdOps%20att%20vid%20f%F6rfr%E5gan%20kunna%20%E4ndra/l%E4gga%20in%20destinations%20urlen%20i%20efterhand.%20Vi%20rekommenderar%20allts%E5%20att%20anv%E4nda%20clickTag%20dvs%20att%20INTE%20h%E5rdkoda%20click-through%20URL%3Aen%20Ad%20Manager%20varnar%20om%20det%20saknas%20korrekt%20clickTag%20eller%20om%20det%20finns%20en%20URL%20h%E5rdkodad%20i%20annonsen.%20clickTagen%20skall%20vara%20enkel%20f%F6r%20ad%20servern%20att%20l%E4sa%20av%2C%20anv%E4nd%20ingen%20minification%20eller%20obfuscation.%20%28D%E4remot%20%E4r%20det%20inga%20problem%20att%20anv%E4nda%20det%20p%E5%20resten%20av%20materialet%29%3C/h4%3E%3Cp%3EScriptet%20f%F6r%20clickTag%20variabeln%20m%E5ste%20ligga%20i%20head-taggen.%20F%F6rs%E4kra%20er%20om%20att%20alla%20ytor%20som%20ska%20vara%20klickbara%20anv%E4nder%20clickTag-variabeln%20som%20definition%20f%F6r%20click-throug%20URL.%20Exempel%20d%E4r%20clickTag%20%E4r%20implementerad%20i%20HTML%20koden%3A%3Cbr%3E___________________________________________________________%3Cbr%3E%26lt%3Bhtml%26gt%3B%3Cbr%3E%26lt%3Bhead%26gt%3B%3Cbr%3E%26lt%3Bmeta%20name%3D%u201Cad.size%u201D%20content%3D%u201Cwidth%3D300%2Cheight%3D250%22%26gt%3B%20%26lt%3Bscript%20type%3D%u201Ctext/javascript%u201D%26gt%3Bvar%20clickTag%20%3D%20%u201Chttp%3A//www.google.com%u201C%3B%20%26lt%3B/script%26gt%3B%26lt%3B/head%26gt%3B%3Cbr%3E%5BThe%20rest%20of%20your%20creative%20code%20goes%20here.%5D%20%26lt%3B/html%26gt%3B%20%3Cbr%3EOBS%21%20F%F6rs%E4kra%20er%20om%20att%20ytor%20som%20ska%20vara%20klickbara%20anv%E4nder%20clickTag-variabeln%20som%20definition%20f%F6r%20click-through%20URL%3A%20%3Cbr%3E%3Cbr%3E%26lt%3Ba%20href%3D%22javascript%3Awindow.open%28window.clickTag%29%22%26gt%3B%20%20%26lt%3Bimg%20src%3D%22images/dclk.png%22%20border%3D0%26gt%3B%26lt%3B/a%26gt%3B%3C/p%3E

%3Cp%3EAlla%20fr%E5gor%20och%20material%20ska%20skickas%20till%20%3Ca%20href%3D%22http%3A//mailto%3A%2520redaktion@hastnet.se/%22%20style%3D%22%20font-style%3A%20inherit%3B%20font-weight%3A%20600%3B%22%20target%3D%22_blank%22%20title%3D%22http%3A//mailto%3A%20redaktion@hastnet.se%22%3Eredaktion@hastnet.se%3C/a%3E%20%3Cbr%3E%3Cbr%3E%u2022%20Allt%20material%20m%E5ste%20uppfylla%20specificerade%20krav%20om%20inget%20annat%20%E4r%20%F6verenskommet%3Cbr%3E%u2022%20Vi%20tar%20emot%20alla%20vanligt%20f%F6rekommande%20format%3B%20JPG%2C%20html%2C%20html%205%2C%20bland%20annat.%3Cbr%3E%u2022%20Allt%20annonsmaterial%20m%E5ste%20levereras%20minst%203%20arbetsdagar%20f%F6re%20publicering%20%285%20dagar%20f%F6r%20specialformat%29.%3C/p%3E