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Dagens Samhälle

Dagens Samhälle

Verified

Business to Public

Media · Business & finance · Sweden

Part of Di-gruppen Bonnier News

Prices

The public market has a turnover of 1,200 billion SEK every year. Dagens Samhälle is the newspaper for decision-makers, namely politicians and managers in municipalities, regions, and authorities. They are the ones who make the decisions about which suppliers get to do business. We offer a platform for companies and organizations to market their services and products. To showcase successful exampl…

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Audience

The audience of Dagens Samhälle

Dagens Samhälle har kanalerna till beslutsfattarna på den offentliga marknaden - chefer och politiker i kommuner, regioner, statliga verk, myndigheter och offentligt ägda bolag. Vi skriver även för företagen inom den växande välfärdssektorn, de som driver skolor, sjukhus och omsorg i privat regi. I Dagens Samhälle möter läsarna människorna som står bakom besluten, de som driver verksamheterna, levererar tjänsterna och utövar makten.

Age

35–65years

1365+

Gender split

60%
Men
40%
Women

Våra läsare

Share of the audience

  • Chef med personalansvar70%
  • Chef utan personalansvar22%
  • Ej chefsposition8%

Ungefär hur mycket brukar du läsa i ett nummer av Dagens Samhälle?

Share of the audience

  • Ungefär hälften31%
  • Mer än hälften21%
  • Enstaka delar18%
  • Mindre än hälften17%
  • Allt eller nästan allt13%

Ungefär hur lång tid brukar du läsa Dagens Samhälle?

Share of the audience

  • 21-30 min33%
  • 11-20 min32%
  • 31-40 min11%
  • 0-10 min11%
  • Mer än 50 min9%

Åldersfördelning

Share of the audience

  • 49 - 65 år53%
  • 34 - 48 år35%
  • 21 - 33 år12%

Audience data supplied by the partner.

Statistics

2 statistics sources

Dagens Samhälle - Print

Newspapers · Orvesto Consumer (own figures) · Source: Orvesto Helår 2024

36 Issues

41,000

Total reach per week

Dagens Samhälle - Digitalt

Website · Orvesto Internet (own figures)

119,999 Page views per week

41,000

Unique browsers per week

Advertising products 70

Dagens Samhälle + Dagens Medicin - Annonspaket3

Genom att kombinera Dagens Samhälle och Dagens Medicin har ni möjlighet att nå hela beslutskedjan inom sjukvården. Från ansvariga politiker till cheferna på regionerna, sjukhuschefer, läkare och vårdpersonal. Vi har tagit fram annonspaket i print samt native där ni för ett reducerat pris har möjlighet att kombinera dessa båda marknadsledande kanaler.

Recruitment - Employer Branding - Dagens Samhälle13

Dagens Samhälle has the channels for managers, specialists and senior officials in the public sector. All with experience of working in politically controlled organisations. All our job advertisements are published at dagensamhalle.se/jobb. Here you reach our most active job seekers every week. The classified ads with vacancies can be seen on all pages on dagenssamhalle.se , which has around 40,000 unique visitors and 150,000 page views a week. The newspaper has 60,000 readers per issue, and subscribers choose for themselves whether they want to read it digitally or on paper. In the magazine, you also reach those who are not actively looking for a job, but who are still interested in new career opportunities or perhaps know someone who is. Our job advertisements have a very high reading value, our surveys show.

Special topics - Dagens Samhälle10

A few times a year, the editors delve deeper into different subject areas, which we call Theme Periods. Often a newspaper is also made in print on the same theme. It gives advertisers the opportunity to create content with great relevance for our readers and also the opportunity for dissemination outside the regular readership. Dagens Samhälles' editorial team publishes articles and reports in its own dedicated section in the middle of the news feed, entirely dedicated to the current theme. With Native articles, we offer here a number of actors to participate in order to share experiences and talk about solutions. Native articles that can also be published in the print edition. We produce articles for you A writer with extensive experience in the public market creates the native article together with you. It should be a story that generates high engagement from Dagens Samhälle readers, which you can be proud of and use in other contexts in the future. PS! Of course, there are all possibilities for traditional advertising on both the site and in the print editions during these Theme Periods. See release schedule for the entire year here >

Native - Dagens Samhälle3

Native opens new doors for your communication. Native Advertising, often shortened to Native, are ads designed in an editorial style. This means they not only look like editorial content (although they are always clearly marked as "Advertisement"), but the content also strives to follow the rest of the material in the newspaper or on the site. The native articles are published on the site and distributed through our channels, such as newsletters, social media, and there is also the possibility to publish the articles in the printed newspaper. News - Industry Interviews - Video Interesting people and cases published as videos along with an article – in the right context and to the right audience. The video serves as an engaging introduction to the company, while the article deepens and clarifies the message. The content can be published in the customers own channels and on social media. Rights are included. Why Native? Editorial ads give you as an advertiser the opportunity to tell your story in a form and context that readers recognize. Dagens Samhälle offers a uniquely credible and relevant environment for your material. You choose the content and perspective yourself, for example, tell about successful projects or solutions together with a municipality or a region. Use Native to highlight a product or service more thoroughly, showing how it can create a better, more efficient, and profitable welfare. How does it work? We have a studio with experienced writers and creatives who help you shape messages for our readers. A writer with extensive knowledge of the public market creates the native article together with you. It should be a story that generates high engagement among Dagens Samhälles readers, which you can be proud of and use in other contexts thereafter. To read more about definitions of Native and Content Advertising on IAB Swedens website - Click here > Contact us today! Dagens Samhälle - Informa Email: ds@informa.se Phone: +46 8 34 03 05

Newsletter - Dagens Samhälle3

Dagens Samhälle communicates with our subscribers daily through various newsletters. We have approximately 30,000 recipients. - Debate Sweep - Five days a week - Mon-Fri - Latest News - Five days a week - Mon-Fri - Jobs & Careers - Once a week on Sundays - Politics - Once a week - School - Every other week - Digitization - Every other week Email Marketing - EDR Furthermore, there is the possibility for advertisers to send their own newsletter, a so-called EDR. This means that you as a customer have the opportunity to formulate an offer, both graphically and in text, which we send via email to a selection of our users.

Event - Dagens Samhälle2

Dagens Samhälle organizes a number of its own events during the year. You will find a link to our calendar here >

Other products 1

Ad specifications

Cases & articles

Put your brand in the spotlight for Vitalis 2027

Dagens Samhälle and Dagens Medicin are Swedens most credible channels for healthcare and social care, and together reach 243,000 decision-makers in the sector every week ( Source: Kantar Sifo Orvesto 2025 ). The magazine is incredibly appreciated by the participants at Vitalis and is used instrumentally throughout the fair – as a guide, inspiration and reference. It is the obvious place to be visi…

Put your brand in the spotlight for Vitalis 2027

Dagens Samhälle and Dagens Medicin are Swedens most credible channels for healthcare and social care, and together reach 243,000 decision-makers in the sector every week ( Source: Kantar Sifo Orvesto 2025 ). The magazine is incredibly appreciated by the participants at Vitalis and is used instrumentally throughout the fair – as a guide, inspiration and reference. It is the obvious place to be visi…

The role of advertising in the public market

Many people think that the public market is just about bidding for contracts. But that's a misconception. Through strategic advertising, you can actually influence what gets purchased. If the sector doesn't know about your company's innovative and sustainable solutions, services and products, how will it be able to include them in its procurement? Dagens Samhälle's editorial credibility and strong…

Rekrytera med kraft – nå ut genom Bonnier News

Är du på jakt efter kvalificerade kandidater och vill nå dem på ett effektivt sätt? Bonnier News erbjuder nu ett attraktivt rekryteringspaket för dig som vill maximera din räckvidd!

Contacts

Sales - Native - Partnership 4

Stefan Lundstedt

Annonser - Partnerskap

Tobias Wendeler

Annonser - Partnerskap

Azin Johansson

Annonser - Partnerskap

Ludvig Jacobsson

Annonser - Partnerskap

Jobb & Karriär - Employer Branding 2

Eva-Kajsa Lagerqvist

Produktionsledning, Jobb & Karriär

Stefan Lundstedt (fd Ameln)

Försäljningsansvarig Jobb & Karriär

Company

Company

Dagens Samhälle - Informa

Address
Gävlegatan 16113 30 Stockholm
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