In the podcast HUR from Dagens Samhälle, we focus on how a problem in the public sector can be solved. Methods, approaches, and successful – or unsuccessful – attempts are discussed with guests from north to south. Each episode includes tips that decision-makers in the public sector can use themselves.

We offer the opportunity to advertise with traditional audio spots or a native setup.

Soundspot 9-11 seconds - Four weeks
Price: 28 600 SEK

Native - Four episodes
Price 48 000 SEK (Production included)

Feel free to contact us for more information

Dagens Samhälle - Informa
+46 8 34 03 05
ds@informa.se

What is a podcast?

A podcast is a pre-recorded radio program that you listen to whenever you want, usually via your mobile phone.

The strengths of podcast advertising

You reach potential customers at times you wouldnt otherwise reach them.
The listener gets to know your brand in an environment they appreciate and
rely on.
Podcasts have the markets highest ROAS (Return Of Advertising Spend) both in the short and long term

Why advertise in Bonnier News podcasts?

Our podcasts are of high quality, they are well-made, world-viewing, entertaining, immersive and inspiring.

Based on the same independent journalistic foundation as the newspapers they are published by.
We have great capacity and can quickly produce large and cohesive campaigns
Credible brands - with responsible publisher
Geographical reach - our podcasts have listeners all over Sweden.

Our ad formats – podcast

Commercial spot

Is traditional radio advertising - spot that works for all your audio marketing - in a podcast or on traditional radio.

Contextual ad/Native

We create a podcast ad that mimics the podcast the ad should go in. It could be, for example, a loaded message, a rap exchange or a quick interview.

Impact/Partnership

We lock all advertising space in the podcast for you and develop a creative
concept where we take advantage of the exclusivity and the fact that you have the listeners
attention over time.

Dagens Samhälles Podcast - HOW

Dagens Samhälle runs the HUR podcast with a focus on practical solutions

We offer various advertising opportunities from traditional jingles to native and partnerships.

Feel free to contact us if you have any questions.

Dagens Samhälle - Informa
+46 8 34 03 05
ds@informa.se

Podcast - Dagens Samhälle

Ready to plan your next campaign?