Podcast - Dagens Samhälle

What is a podcast?

A podcast is a pre-recorded radio program that you listen to whenever you want, usually via your mobile phone.

The strengths of podcast advertising

• You reach potential customers at times you wouldnt otherwise reach them.
• The listener gets to know your brand in an environment they appreciate and
  rely on.
• Podcasts have the markets highest ROAS (Return Of Advertising Spend) both in the short and long term

Why advertise in Bonnier News podcasts?

Our podcasts are of high quality, they are well-made, world-viewing, entertaining, immersive and inspiring.

• Based on the same independent journalistic foundation as the newspapers they are published by.
• We have great capacity and can quickly produce large and cohesive campaigns
• Credible brands - with responsible publisher
• Geographical reach - our podcasts have listeners all over Sweden.

Our ad formats – podcast

Commercial spot

Is traditional radio advertising - spot that works for all your audio marketing - in a podcast or on traditional radio.

Contextual ad/Native

We create a podcast ad that mimics the podcast the ad should go in. It could be, for example, a loaded message, a rap exchange or a quick interview.

Impact/Partnership

We lock all advertising space in the podcast for you and develop a creative
concept where we take advantage of the exclusivity and the fact that you have the listeners
attention over time.

Dagens Samhälles Podcast - HOW

Dagens Samhälle runs the HUR podcast with a focus on practical solutions

We offer various advertising opportunities from traditional jingles to native and partnerships.

Feel free to contact us if you have any questions.

Dagens Samhälle - Informa
+46 8 34 03 05
ds@informa.se