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Level 6 - EXCLUSIVE EDITORIAL GUIDE – Become the obvious choice for wedding couples

Weddings & Marriage

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Take control of your industry with an exclusive series of up to 12 articles. At The Wedding Guide, we handle everything from concept to finished text, so you become the go-to expert couples turn to for wedding advice – and we guide them all the way to you.

The articles are relevant and useful, written in a warm and personal tone that makes it easy for readers to understand your message. Three articles are marked as ads, but all include natural links and banners to you, giving you strong visibility without feeling intrusive.

That’s why our editorial guides outperform traditional advertising:

Full exclusivity – no competition: The entire article series is yours, and no other companies appear in this guide. Your name and brand stand out as the clear choice.
Genuine and trustworthy expertise: We write in The Wedding Guide’s editorial style, always presenting you as the natural expert. Our 29 years of experience build trust and help your advice land well – never feeling like an ad.
Visibility when it really matters: The guide reaches couples during wedding planning, when they have the most questions and need to make key decisions – about everything from venues to jewelry and finances.
Long-term visibility and SEO: The articles remain a searchable resource on our website, continuing to attract new couples long after the campaign ends. You’ll receive traffic and inquiries over time.
We make the process easy for you: All you have to do is say yes or no to our suggestions – we take care of the planning, writing, and layout. You avoid the hassle and can focus on your business.

We make sure the right people find you:

We purchase traffic via Meta and Google: With five different ads shown on social media and Google, we make sure couples find your guide. Note: 20% of what you pay for the guide goes directly to media buying on Google and Meta to drive relevant traffic to your content.
We track everyone: We automatically track all visitors to the guide, so we know who is interested and can follow up.
Retargeting: We follow up with targeted ads to those who have already shown interest. This way, you appear right in their feed, and they can easily click through to your website.
They get to know you: When the customer contacts you, they are already informed and feel confident – and more likely to book or request a quote. They’ve already read about you, and when they see your ads afterward, reaching out feels natural.

This is how the whole process works, simply explained.

The Wedding Guide creates a guide: We create a series of articles that solve a clear problem for wedding couples. For example, the guide might be called: The Jewelry Guide, The Venue Guide, or The Wedding Finance Guide.
We install the pixel: We add a tracking code (a pixel) to the guide (www.theweddingguide.guide/se/jewelryguide) and the landing page. The pixel registers which visitors come to the page.
The Wedding Guide drives initial traffic: We advertise broadly on social media or search engines to get people to visit your guide on our website.
We gather the target group: The pixel automatically collects all visitors into a digital “warm” audience.
The Wedding Guide runs retargeting: We show new ads with your actual products or services only to those who have already visited your guide.

Ongoing follow-up and full transparency:

We follow up on the results week by week together with you. You get clear insight into how the guide performs – from the number of unique visitors to the number of clicks through to your site via our retargeting.

For the best results, a guide should run for 1–2 months.