Instagram – Nordic reach & Massive engagement (+Broadcast Channel)

Reach the wedding market throughout the Nordics through Bröllopsguiden's powerful Instagram account . With content in English, we attract high-spending couples from all over Scandinavia, which gives our advertisers a unique reach far beyond Sweden's borders.

Our account is in a strong growth phase. Between November 2025 and April 2026, we generated between 800,000 and 1.2 million views per month . We create content that engages deeply – from viral Reels with over half a million views to daily Stories that guide couples through their purchasing decisions.

The Wedding Guide's own (Broadcast Channel) "Inside Guide | Your Wed Journey"

Do you want to reach the most engaged brides and grooms without any filters? Bröllopsguiden runs one of the world's most successful closed channels (Broadcast Channel) on Instagram. Here, over 5,000 active members (as of April 22, 2026) have made a conscious choice to join to receive our latest tips, recommendations and offers directly in their inbox.

This is a channel with 100% organic reach where brides and grooms listen to every word we say. To put our size into perspective: The world's largest wedding site, the American The Wed, currently has only 4,200 members on its channel. We deliver a higher engagement and a more dedicated audience than the largest global dragons.

Why appear in our closed channel?

• Zero noise: There are no algorithms hiding your message. When we post, 5,000+ brides and grooms receive a notification directly on their mobile phones.

• Handpicked audience: Channel members are “super users” – those who plan the most intensively and are most likely to book and buy.

• Global strength, Nordic focus: Although we compete with the largest in the US, our audience is focused on the Nordic market.

• High credibility: Being recommended in our closed channel gives you an "insider stamp" that money can't buy anywhere else.

Statistics (April 22, 2026):

• Members: 5,000+ (More than US giant The Wed ).

• Type of audience: Active couples who have actively chosen to follow our recommendations.

• Format: Exclusive tips, previews and dedicated partner shoutouts.

Why advertise on our Instagram?

• Nordic authority: By communicating in English, we are the obvious source of inspiration for couples in Sweden, Norway, Denmark and Finland.

• Viral power: Our Reels deliver massive exposure. Our latest competition Reel has reached 600,000 views at the time of writing, providing an unbeatable "spillover effect" for our partners.

• Explosive growth: We are growing rapidly. In the spring of 2026, we expect to welcome 5,000 new followers , which means your ad will reach an ever-growing audience of new, up-to-date brides and grooms.

• High conversion: With up to 4,000 views per Story , you reach straight into the bride and groom's most active planning phase with clickable links and direct response.

Statistics in brief:

• Views: 600,000 – 1,200,000 per month.

• Followers: 24,000+ (strong growth).

• Reach per post: 5,000 – 30,000 views on average.

• Story views: 1,500 – 4,000 per post.

• Language: English – reaches the entire Nordic market.