Get help with Display Advertising

Compare different campaign proposals. Save time and money.

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Display

Your budget

Best Display Advertising Providers

Filter

1733 brands found

Aftonbladet

News · Aftonbladet är Sveriges populäraste nyhetskälla – störst i alla kanaler: print, online och mobil. Aftonbladet ska vara den mest engagerande ...
Active in Sweden
Offers Display
Reaches 52% men, 48% women, 25-60 years

Sydsvenskan

News · Sydsvenskan, grundad 1848 av Bernhard Cronholm (teckningen), är Sydsveriges ledande morgontidning. I papperstidningen, på webben, i läsplatt...
Active in Malmö
Offers Display
Reaches 53% men, 47% women, 35-65 years

Ekstra Bladet Annoncesalg

News · På Ekstra Bladet ønsker vi at levere kvalitet i hver eneste annoncevisning!
Derfor udsteder vi et løfte om kvalitet til alle, der køber anno...
Active in Denmark
Offers Display
Reaches 58% men, 42% women, 44-45 years

Citypaketet

News · En effektiv mediepaketering i Sveriges tre största städer Citypaketet erbjuder annonslösningar i några av landets mest trovärdiga mediekanal...
Active in 3 locations
Offers Display
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Agderposten

News · Agderposten er tidligere Aust-Agders ledende nettavis. Vi gir deg nyheter, sport, kultur, underholdning, feature og meninger.   Agderposten ...
Active in Agder
Offers Display

Filter

News · Filter är ett journalistiskt magasin som granskar, ifrågasätter och fördjupar. I våra nummer kan du alltid hitta överraskande intervjuer med...
Active in Sweden
Offers Display
Reaches 62% men, 38% women, 30-50 years

Nyheter24

News · Nyheter24 är en av Sveriges ledande nyhets & nöjessidor. Varje dag levererar vi engagerande nyheter till våra läsare som tillhör en stark må...
Active in Sweden
Offers Display
Reaches 51% women, 49% men, 20-55 years

Omni

News · Omni är idag snabbast i Sverige på nyheter, men ger också den bredaste och mest allomfattande nyhetsbevakningen. Framförallt levererar Omni ...
Active in Sweden
Offers Display
Reaches 64% men, 36% women, 35-45 years

Fokus

News · Fokus – Sveriges nyhetsmagasin Fokus är Sveriges enda renodlade nyhetsmagasin. Varje vecka kan du läsa berättelserna, fördjupningarna, analy...
Active in Sweden
Offers Display
Reaches 60% men, 40% women, 25-65 years

Lillesands-Posten

News · Lillesands-Posten er lokalt mediehus for kommunene Lillesand og Birkenes. Vi gir deg nyheter, sport, kultur, underholdning, feature og menin...
Active in 2 locations
Offers Display

Dagsavisen

News · Dagsavisen er en nyhetsavis som har dekket samfunn, politikk, utenriks og kultur siden oppstarten i 1884. Vi leverer vesentlige nyheter på b...
Active in Oslo
Offers Display
Reaches 57% men, 43% women, 36-57 years

Karjalainen

News · Vuonna 1874 perustettu Karjalainen on Suomen kolmanneksi vanhin suomenkielinen sanomalehti. Karjalaisen painettua lehteä ja digitaalista näk...
Active in North Karelia
Offers Display
Reaches 50% women, 50% men, 45-65 years

Klassekampen

News · Klassekampens lesere har høy utdanning og er kjøpesterke. Våre lesere bruker mye penger på kulturopplevelser, musikk og bøker – nær 50 prose...
Active in Norway
Offers Display
Reaches 54% men, 46% women, 45-65 years

Byggnyheter.se

News · Byggnyheter.se är mötesplatsen för dig inom bygg- och fastighetsbranschen....
Active in Sweden
Offers Display
Reaches 50% women, 50% men, 13-65 years

Lister

News · Lister utgis i Farsund og er lokalt mediehus for kommunene Farsund, Lyngdal, Kvinesdal og Hægebostad. Avisa har vært gitt ut siden slutten a...
Active in Farsund
Offers Display

Dagensnäringsliv.se

News · Dagensnäringsliv.se är mötesplatsen för dig inom industri och näringsliv....
Active in Sweden
Offers Display

Strilen

News · Om Strilen...
Active in Gulen
Offers Display

Vårt Land

News · Ca 60.000 personer leser Vårt Land hver dag. Ca 43000 leser papir/eavisen daglig og ca 22000 digitalt daglig (kilde: Forbruker & Media 02/20...
Active in Norway
Offers Display
Reaches 58% women, 42% men, 16-65 years

Kommunal Rapport

News · Kommunal Rapport bringer nyheter, debatt, kommentarer og reportasjer om Kommune-Norge. Vi har to redaksjonelle produkter, med forskjellig in...
Active in Norway
Offers Display
Reaches 60% men, 40% women, 40-65 years

Energinyheter.se

News · Jobbar du inom energibranschen?
Välkommen till den självklara mötesplatsen som samlar det senaste nytt och relevanta uppdateringar från ener...
Active in Sweden
Offers Display
Reaches 50% women, 50% men, 13-65 years
Loaded 20 of 1733 results
Load more

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.