Web TV advertising in France

Web TV advertising is a form of digital marketing where you can show commercials via online news sites, TV platforms, or streaming services. This can include advertising before, during, or after an online TV broadcast or a video clip.

Web TV advertising is often cheaper than TV advertising and can reach a more specific audience through targeted advertising. Additionally, it is much easier to track and analyze the results of these campaigns compared to TV advertising, which has a very broad target audience and generally poorer tracking.

The cost of web TV advertising varies depending on factors such as the site's brand and reach, the popularity of the program, and the length and timing of the ad. Some platforms also use an auction-based model where advertisers bid for ad spaces.