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The Southern Illinoisan
News
The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a daily circulation of 21,270, and a Sunday circulation of 26,95...
Star Courier
News
The Star Courier is an American daily newspaper published in Kewanee, Illinois. It is owned by Gannett.The daily newspaper is the largest of Gannett's holdings in Henry County, Illinois, which also in...
La Grange Suburban Life
News
La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois. Living in La Grange offers residents a dense suburban feel ...
Lemont Suburban Life
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Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly known as Suburban Life Publications, it was purchased from ...
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Wednesday Journal
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Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Austin neighborhood, paid weekly newspapers in the city's west...
Hinsdale Suburban Life
News
Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly known as Suburban Life Publications, it was purchased from ...
The Madison / St. Clair Record
News
The Record, a weekly legal journal covering the Madison and St. Clair County Civil Courts, is now accepting legal notices for publication. We would like to be considered your source for publishing leg...
The Chicago Maroon
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The Chicago Maroon, the independent student newspaper of the University of Chicago, is a weekly publication founded in 1892. During autumn, winter, and spring quarters of the academic year, The Maroon...
Columbia College Chicago
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Located in the heart of downtown Chicago’s Cultural Mile, Columbia College Chicago is a private, nonprofit college offering a distinctive curriculum that blends creative and media arts, liberal arts, ...
The Daily Illini
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The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online every day and Wednesdays on newsstands.On Wednesday morning...
The Daily Northwestern
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One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has won the Pacemaker — long regarded as the Pulitzer Prize of ...
Daily Journal (Franklin, Indiana)
News
The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media Indiana. It covers the entirety of Johnson County, Indiana in...
Daily Reporter (Greenfield, Indiana)
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The Daily Reporter is an American daily newspaper published Mondays through Saturdays in Greenfield, Indiana. It is owned by Home News Enterprises. It covers the city of Greenfield and several nearby ...
The Elkhart Truth
News
The Elkhart Truth is a daily, digital-first media outlet based in Elkhart, Indiana, that covers Elkhart County in northern Indiana. The newspaper was founded in 1889 and is a family-owned operation. T...
The Goshen News
News
The Goshen News is a six-day, Monday through Saturday daily newspaper serving Goshen, Indiana, and adjacent portions of Elkhart, Kosciosko, Noble, LaGrange and Marshall Counties in Indiana. The paper ...
Greensburg Daily News
News
The first issue of the Greensburg Daily News was published January 1, 1894 by Worrell Newspapers of Indiana. The independent Republican paper was printed every day except Sunday. Weekly editions of th...
The Herald Bulletin
News
The Herald Bulletin has a long history of serving Madison County. The Anderson Herald began publishing in 1868 as a weekly publication. The Anderson Daily Bulletin was formed in 1885 and became Madiso...
The Herald Republican
News
The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first published in May 1857. The Angola Herald began publication as a De...
Indianapolis Business Journal
News
Indianapolis Business Journal, often abbreviated IBJ, is a weekly newspaper published in Indianapolis, Indiana, U.S. IBJ reports on Central Indiana business. It is the leading publication of IBJ Media...
The Indianapolis Star
News
The Indianapolis Recorder is an American weekly newspaper based in Indianapolis, Indiana. First published in 1895, the Recorder is the longest-running African-American newspaper in Indiana and fourth ...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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