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The Star-Ledger
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The Star-Ledger is the largest circulated newspaper in the U.S. state of New Jersey and is based in Newark. It is a sister paper to The Jersey Journal of Jersey City, The Times of Trenton and the Stat...
The Trentonian
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The Trentonian is a daily newspaper serving Trenton, New Jersey, USA, and the surrounding Mercer County community. The paper in 2020 has a daily circulation of under 8,000 and a Sunday circulation und...
Cape May County Herald
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The Cape May County Herald is the flagship of the Herald family of community weekly newspapers and publications.Its offices are in Rio Grande census-designated place in Middle Township, New Jersey. It...
The Santa Fe New Mexican
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The Santa Fe New Mexican or simply The New Mexican is a daily newspaper published in Santa Fe, New Mexico. Dubbed "the West's oldest newspaper," its first issue was printed on November 28, 1849.Santa ...
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The Taos News
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Taos News is a weekly newspaper published in Taos, New Mexico. It is owned by El Crepusculo, Inc., named after the first newspaper published by Padre Martinez. The company is classified under newspape...
The Daily Record NC
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The Daily Record is one of only a handful of newspapers locally owned and operated in North Carolina. It started with one man's plan to produce the best community-focused newspaper in the state (once ...
The Daily Reflector
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The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The company was founded in 1882 by David Jordan Whichard and Julia...
Hickory Daily Record
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Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises and is published seven days a week. The newspaper is a membe...
The McDowell News
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The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The newspaper is currently owned by Lee Enterprises, it was previ...
News & Record
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The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the surrounding region. It is based in Greensboro, North Carolina...
The Robesonian
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For more than 140 years, The Robesonian has served the people of Robeson County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services through a...
Rocky Mount Telegram
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The Rocky Mount Telegram has been covering the Twin Counties for nearly 120 years. Owned by Adams Publishing Group, the Telegram has won a long string of editorial and advertising awards over the year...
Statesville Record & Landmark
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Statesville Record & Landmark is an American, English language daily newspaper based in Statesville, North Carolina. The newspaper is owned by Lee Enterprises. The Statesville Record & Landmark is th...
Sun Journal NC
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The Sun Journal is an American, English language daily newspaper published in New Bern, North Carolina. The newspaper began publishing in 1916 as the Sun Journal following the merger of two older news...
Times-News NC
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The Times-News is an American, English language daily newspaper based in Burlington, North Carolina formed in 1931 by the merger of the Burlington Daily Times and The Burlington News.The paper include...
The Times-News NC
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The Times-News is an American, English language daily newspaper headquartered in Hendersonville, North Carolina. It has served Henderson, Transylvania and Polk counties in the Blue Ridge Mountains of ...
Winston-Salem Journal
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The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolina. It also covers Northwestern North Carolina.The paper is o...
The Daily Tar Heel
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The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February 23, 1893, and became a daily newspaper in 1929. The paper ...
Bismarck Tribune
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The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by Lee Enterprises, it is the only daily newspaper for south-c...
Jamestown Sun
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The Jamestown Sun is a daily newspaper printed in Jamestown, North Dakota. The Sun is the official newspaper of Stutsman County, North Dakota and has a modest circulation in southeast North Dakota.Per...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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