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Sacramento Observer

News
The Sacramento Observer is an African American-owned weekly newspaper based in Sacramento, California. The paper was established in 1962 by Dr. William H. Lee, Gino Gladden, and John W. Cole, who purc...

East Bay Express

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The East Bay Express is a controlled-circulation weekly newspaper distributed every Wednesday throughout Alameda and Contra Costa Counties. Our core market is Oakland, Berkeley, Alameda and neighborin...

Brentwood Press

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We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications and thepress.net website, we provide everything there is to kn...

Chino Champion

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 Champion Newspapers publishes an award-winning community newspaper serving the Chino Valley area in Southern California. The Chino Valley Champion is delivered by carriers and by mail to subscribers ...
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Sun Post

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The Sun Post was a weekly newspaper in California, owned and published by Carlon Perry and Cecelia Drake. The newspaper was published on Friday and delivered through the mail free of charge to 29,000 ...

India-West

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INDIA-WEST, Weekly Newspaper India-West, the largest and most prestigious weekly newspaper on the West Coast, was established in 1975. India-West readers are among the nation's single most affluent an...

Alameda Sun

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The Alameda Sun is Alameda’s only independently owned and operated newspaper founded in 2001. The paper is owned by Alameda resident Eric J. Kos and Oakland resident Dennis Evanosky. Home-delivered fr...

Random Lengths News

News
Random Lengths News, the independent, progressive newspaper of the Los Angeles and Long Beach Harbor Area for more than 40 years, cares about our youth and future journalists. That is why it offers a ...

Cedar Street

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Cedar Street Times was established September 1, 2008, and is published weekly at 306 Grand Avenue, Pacific Grove, California 93950. We were adjudicated a newspaper of general circulation for Monterey ...

Los Altos Town Crier

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The Los Altos Town Crier, a locally owned weekly newspaper, is located at 138 Main Street in the picturesque village of Los Altos. Published every Wednesday since 1947, we're the only newspaper to off...

Times advocate

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The Times-Advocate, which first launched an Escondido-based website a year ago, is not a daily publication. It’s a community newspaper currently publishing monthly, according to an unattributed staff ...

Mid Valley Times

News
The Mid Valley Times is a weekly newspaper, published on Thursdays, serving Reedley, Dinuba, Sanger, and surrounding communities in Fresno County and Tulare County, California. It was known as the Ree...

Tracy Press

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It was April 2, 1898, when these news items broke in the Tracy Press. Thousands more followed in subsequent years. An original copy of the first paper that printed those items is kept in the Tracy His...

Half Moon Bay Review

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The Half Moon Bay Review is an award-winning online and print community news source serving the San Mateo County Coastside since 1898. The Review is proud to employ a staff of trained journalists who ...

Pacifica Tribune

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For more than 60 years the Pacifica Tribune has served the citizens of Pacifica community. Actually, the community has had a newspaper since the 1930s. The first community newspaper was called Sharp P...

Indian Voices

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Indian Voices Media project is the culmination of efforts on the part of community members intent on assisting with the development of an entrepreneurial journalistic endeavor.  Dedicated to bringing ...

Trinity Journal

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The weekly Trinity Journal newspaper has been serving Trinity County, Calif., for more than 166 years as an information source, a sounding board, and much more. Of course now, with its Web site and ot...

Turlock Journal

News
The Turlock Journal is a newspaper in Turlock, California. It is owned by 209 Multimedia. The Journal was a daily newspaper until 2004, when it was reduced to twice-weekly publication. It has a paid c...

Valley Roadrunner

News
The hometown newspaper and media organization for Valley Center and surrounding communities. It all began in 1974 with an ambition to bring a publication to Valley Center which would last through the ...

The Ark

News
The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...

What is video advertising?

Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.

Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.

What are the benefits of video advertising compared to other types of advertising?

Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?

Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.

In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.

What are the best places to display video ads?

It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.

What is the cost of a video ad?

The cost of advertising through video can vary greatly depending on the platform.

On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.

On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.

On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.

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