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1466 brands found
HBO's The Last of Us Podcast
Entertainment · The official companion podcast for the new HBO Original series The Last of Us, based on the critically acclaimed video game of the same name...
Letters from Sing Sing
Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
TV Haugaland
News · TV Haugaland er et foretak som ble stiftet 20. november 1990 i Haugesund for å produsere lokal-TV på Haugalandet i daværende Rogaland fylke....
SeilMagasinet
News · SEILmagasinet er Skandinavias eneste rene seilblad. SEILmagasinet distribueres til seilere i hele Norge, og selges i løssalg i Sverige.I SEI...
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Bustle
Entertainment · Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles a...
Elite Daily
News · Elite Daily is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams. The site describes its target a...
Bustle UK
News · Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles a...
Inverse
Tech · Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience....
La Opinión
News · La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper ...
abc Startsiden
News · abc Startsiden er et nettsted som publiserer nyheter og hendelser rundt om i verden....
The Scotsman
News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
GameRevolution
Advertising · A staple of games journalism since 1996, multiple generations of gamers know GameRevolution as the one-stop destination for breaking news, r...
Bergens Tidende
Advertising · Bergens Tidende er Vestlandets største mediehus med lange tradisjoner. Ved å annonsere i BT kan du treffe 7 av 10 bergensere - daglig. I BT ...
Weekend
Advertising · Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for maga...
Aftenposten
News · Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsve...
PC för Alla
Computer Software & Applications · Med över 143 000 ivriga teknikköpare av papperstidningen och över 130 000 engagerade besökare i veckan på sajten tar vi ett helhetsgrepp om ...
Villanytt
Home & Garden · Villanytt är ett av Sveriges främsta forum och magasin inom hem & trädgård. Detta lockar till sig mycket köpstarka besökare som ofta är högi...
JCDecaux
Advertising · JCDecaux är ett företag som erbjuder tjänster inom utomhusreklam. Samarbeta med JCDecaux för att annonsera i utomhusmiljöer där människor rö...
York County Coast Star
News · Seacoast Media Group is a unit of Local Media Group. Seacoast publishes five weekly newspapers and one daily, The Portsmouth Herald, along t...
Dothan Eagle
News · Dothan Eagle is a regional daily newspaper, serving as the dominant daily in the 13-county market area known as the Wiregrass. This market a...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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