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Portland Business Journal
News
The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...
Argus Observer
News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
Albany Democrat-Herald
News
The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterprises, a firm which also owns the daily Corvallis Gazette-Tim...
The Daily Astorian
News
The Astorian, formerly known as The Daily Astorian, is a newspaper, published in Astoria, Oregon, United States, established in 1873, and in publication continuously since then. The paper serves the A...
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The Bulletin OR
News
The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was named the East Oregonian Publishing Company. Over the years...
Corvallis Gazette-Times
News
The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister publication, the Albany Democrat-Herald of neighboring Albany...
The Register-Guard
News
The Register-Guard is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of two Eugene papers, the Eugene Daily Guard and the Morning Regi...
Herald and News
News
Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and Modoc Counties. Delivering the facts with a personal touch, t...
East Oregonian
News
The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO was the first-place winner of the Oregon Newspaper Publishe...
The News-Review
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The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Pacific Ocean at Reedsport very nearly to Crater Lake National P...
Statesman Journal
News
The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it later merged with the Capital Journal to form the current news...
Curry Coastal Pilot
News
The Curry Coastal Pilot is a general interest newspaper serving the community, Brookings-Harbor, at the southwestern corner of Oregon. Our newspaper publishes once a week on Friday circulating 5,223 p...
Capital Press
News
The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newspaper covers farming, ranching and agriculture industries in ...
The Source Weekly
News
The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...
Daily Emerald
News
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.The ...
Idaho Statesman
News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Post Register
News
The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The Post Register traces its roots to the Idaho Register, which ...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
Bonner County Daily Bee
News
First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was founded as a four-page newspaper by Ernest "Pete" Gale and Adell...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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