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The Fayetteville Observer
News · The Fayetteville Observer is an American English-language daily newspaper published in Fayetteville, North Carolina. As the oldest North Car...
The Gaston Gazette
News · The Gaston Gazette is an American, English-language daily newspaper based in Gastonia, North Carolina. The newspaper was owned by Freedom Co...
The Herald-Sun
News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
The star
News · The Shelby Star is an American, English language daily newspaper based in Shelby, North Carolina. The newspaper was owned by Freedom Communi...
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The Star-News
News · Star-News is an American, English language daily newspaper for Wilmington, North Carolina, and its surrounding area (known as the Lower Cape...
The Laurinburg Exchange
News · For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guid...
The Mountaineer
News · The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first...
The Daily Record NC
News · The Daily Record is one of only a handful of newspapers locally owned and operated in North Carolina. It started with one man's plan to prod...
The Daily Reflector
News · The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The co...
Hickory Daily Record
News · Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises ...
The McDowell News
News · The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The n...
News & Record
News · The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the s...
The Robesonian
News · For more than 140 years, The Robesonian has served the people of Robeson County as their primary source of news, as well as a guide to satis...
Rocky Mount Telegram
News · The Rocky Mount Telegram has been covering the Twin Counties for nearly 120 years. Owned by Adams Publishing Group, the Telegram has won a l...
Statesville Record & Landmark
News · Statesville Record & Landmark is an American, English language daily newspaper based in Statesville, North Carolina. The newspaper is owned ...
Sun Journal NC
News · The Sun Journal is an American, English language daily newspaper published in New Bern, North Carolina. The newspaper began publishing in 19...
Times-News NC
News · The Times-News is an American, English language daily newspaper based in Burlington, North Carolina formed in 1931 by the merger of the Burl...
The Times-News NC
News · The Times-News is an American, English language daily newspaper headquartered in Hendersonville, North Carolina. It has served Henderson, Tr...
Winston-Salem Journal
News · The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolin...
The Daily Tar Heel
News · The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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