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Idaho Statesman
News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Post Register
News
The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The Post Register traces its roots to the Idaho Register, which ...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
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Bonner County Daily Bee
News
First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was founded as a four-page newspaper by Ernest "Pete" Gale and Adell...
The Idaho Press
News
The roots of the Idaho Press go back to December 1883 in Caldwell — with the first paper coming off the press just months after Caldwell was established as a city. Nampa city was established in 1885. ...
Idaho State Journal
News
The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bear Lake, Bingham, Caribou, Franklin, Power, and Oneida counti...
Lewiston Morning Tribune
News
Welcome to Lewiston Tribune Online. We were the first newspaper in Idaho to publish an electronic edition, starting in September of 1995, and today's site is the latest version of our continued effort...
Moscow-Pullman Daily News
News
The Moscow-Pullman Daily News is committed to the pursuit of ethical, factual and relevant coverage of news and events. We champion the vigorous exchange of opinions and seek to fulfill our constituti...
Times-News ID
News
The Times-News is a US daily newspaper serving the Twin Falls, Idaho, area.The paper has a circulation of 19,431 daily, 21,059 Sunday. It is owned by Lee Enterprises. The paper is available throughout...
The News-Examiner
News
The News-Examiner is a newspaper in Montpelier, Idaho publishing since the 1930s[1] and now owned by Adams Publishing Group's news division, the largest paper of which is the Herald Journal of Logan, ...
Las Cruces Sun-News
News
Las Cruces Sun-News, founded in 1881, is a daily newspaper published in Las Cruces, New Mexico.The Sun-News started in 1881 as the Rio Grande Republican and went through several mergers to become the...
Alamogordo Daily News
News
Alamogordo Daily News, founded in 1898, is a daily newspaper published in Alamogordo, New Mexico. It carries local news as well as syndicated content from Associated Press and others.Alamogordo Daily ...
Carlsbad Current-Argus
News
The Carlsbad Current-Argus is a newspaper in Carlsbad, New Mexico, United States. It has been published since 1889. The newspaper, printed in a broadsheet format, is published daily except Mondays.A ...
Farmington Daily Times
News
The Farmington Daily Times is a daily newspaper in Farmington, New Mexico, United States. It is owned by Gannett Co., Inc. and covers northwest New Mexico and Navajo Nation. Its editor is John Moses. ...
Santa Fe Reporter
News
The Santa Fe Reporter (SFR) is an alternative weekly newspaper published in Santa Fe, New Mexico. First published in 1974, the Santa Fe Reporter features reports on local news, politics, art and cultu...
The Santa Fe New Mexican
News
The Santa Fe New Mexican or simply The New Mexican is a daily newspaper published in Santa Fe, New Mexico. Dubbed "the West's oldest newspaper," its first issue was printed on November 28, 1849.Santa ...
The Taos News
News
Taos News is a weekly newspaper published in Taos, New Mexico. It is owned by El Crepusculo, Inc., named after the first newspaper published by Padre Martinez. The company is classified under newspape...
Gold Derby
Advertising
Gold Derby famously presents four sets of Oscar, Emmy, Grammy and other predictions for comparison and analysis: Experts (journalists from Entertainment Weekly, USA Today, etc.), Gold Derby’s Editors...
People
News
We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Today, we touch...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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