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Kansas State Collegian
News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
The University Daily Kansan
News · Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on...
Columbia Daily Tribune
News · The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missour...
Joplin Globe
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
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Springfield News-Leader
News · The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a...
St. Joseph News-Press
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
Columbia Missourian
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
Hannibal Courier-Post
News · Phillips Media Group, assumed ownership of Missouri's oldest daily newspaper in March of 2021.The Courier-Post began printing daily in 1853,...
Jefferson City News Tribune
News · The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is...
Maryville Daily Forum
News · The Maryville Forum is the hub for news and information in and around Nodaway County.With weekly, Thursday print publication, a 24/7 daily-u...
St. Louis Post-Dispatch
News · The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the l...
Washington Missourian
News · The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missouria...
Southwest Times Record AR
News · The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across wester...
The Harrison Daily Times
News · The Harrison Daily Times has been in continuous publication since 1876. We publish Tuesday through Saturday mornings. Our paid circulation i...
The Baxter Bulletin
News · The Baxter Bulletin is the daily newspaper serving Mountain Home, Arkansas and Baxter County, Arkansas, and surrounding areas. In 1976, the ...
Texarkana Gazette
News · The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding...
Arkansas Times
News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
Batesville Daily Guard
News · located at 400 Harrison St., Rm 200,Batesville, AR 72501. The Daily Guard is the only source for local news in the Batesville area. No other...
The Saline Courier
News · The Saline Courier, Saline County’s local newspaper since 1876, is published Tuesdays through Sundays and covers all of the county with loca...
Log Cabin Democrat
News · The Log Cabin Democrat is a daily newspaper in Conway, Arkansas, United States, serving Conway and Faulkner County and some surrounding area...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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