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177 brands found
The Connecticut Mirror
News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Hartford Courant
News · The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information i...
Journal Inquirer
News · The Journal Inquirer is published afternoons Monday through Friday and Saturday mornings in Manchester, Connecticut, and serves 18 towns in ...
Record-Journal
News · The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the Amer...
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Republican-American
News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
The Darien Times
News · The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, ...
Fairfield Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
Jewish Ledger CT
News · The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartf...
The Newtown Bee
News · The Newtown Bee is a weekly newspaper for Newtown, Connecticut. Founded by Arthur J. Smith in 1877, the Bee has been published continuously ...
The Ridgefield Press
News · The Ridgefield Press is an American weekly newspaper published each Thursday for Ridgefield, Connecticut. The newspaper was established in 1...
West Hartford News
News · We-Ha.com is a hyperlocal online site where people can find accurate information they need and want about our town, its schools, businesses...
Westport Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
The Daily Campus
News · The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and e...
The Spectrum
News · The Spectrum is a student-run weekly newspaper publication first established in 1983. The staff consists of nearly 20 editors and more than ...
Connecticut Post
News · A daily newspaper located in Norwalk, Connecticut. The newspaper contains news related to the areas of sports, business, real estate, entert...
The Middletown Press
News · The Middletown Press is a newspaper based in Middletown, Connecticut that is the main daily newspaper of Middletown and its surrounding area...
New Haven Register
News · The New Haven Register is a multimedia news organization serving Greater New Haven, Connecticut, with local, state, business, sports and ent...
The News-Times
News · The News-Times is a daily newspaper based in Danbury, Connecticut, United States. It is owned and operated by the Hearst Corporation.The pap...
The Norwalk Hour
News · The Norwalk Hour, a daily newspaper in Fairfield County, Connecticut, circulates primarily in the City of Norwalk and the surrounding commun...
Stamford Advocate
News · The Advocate is a seven-day daily newspaper based in Stamford, Connecticut. The paper is owned and operated by Hearst Communications, a mult...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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