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Lawrence Journal-World
News · Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyon...
The Manhattan Mercury
News · The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a ...
Kansas State Collegian
News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
The University Daily Kansan
News · Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on...
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Omaha World-Herald
News · The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan ...
Daily Camera
News · The Daily Camera is a newspaper in Boulder, Colorado, United States. It is owned by Prairie Mountain Publishing, a division of Digital First...
Estes Park Trail-Gazette
News · The Trail-Gazette is a weekly newspaper in Estes Park, Colorado. It is published by Prairie Mountain Publishing, a unit of MediaNews Group. ...
Fort Morgan Times
News · The Fort Morgan Times is a daily newspaper in Fort Morgan, Colorado. It has been published by Prairie Mountain Publishing, a unit of MediaNe...
Daily Times-Call
News · The Longmont Daily Times-Call, known under different combinations of these names, is a daily newspaper published in Longmont, Colorado, Unit...
The Coloradoan
News · The Coloradoan is a daily newspaper in Fort Collins, Colorado. The Coloradoan's website is updated throughout the day with breaking news and...
Aspen Daily News
News · The Aspen Daily News is a 14,500-circulation, 7-day-a-week newspaper in the ski resort of Aspen, Colorado that started in 1978. In 1978, Dav...
Broomfield Enterprise
News · The Broomfield Enterprise is the city newspaper for Broomfield, Colorado, United States, and is published once a week on Sundays. It is publ...
Canyon Courier
News · The Canyon Courier is a weekly newspaper by Evergreen Newspapers. The newspaper primarily serves the community of Evergreen, Colorado, 30 mi...
Gunnison Country Times
News · Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It ser...
High Country News
News · High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popul...
Journal-Advocate
Home & Garden · The Journal-Advocate is a print and digital newspaper covering Sterling and Logan County, Colorado since 1885.The Journal-Advocate is a dail...
The Rocky Mountain Collegian
News · ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputa...
Steamboat Pilot & Today
News · The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of ...
Summit Daily News
News · The Summit Daily News prints an average of 8,500 copies of its newspaper daily, and it’s distributed at nearly 500 locations throughout Summ...
Telluride Daily Planet
News · Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each ...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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