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Snapped: Women Who Murder
Entertainment
For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the original Snapped episodes that have aired on Oxygen over the last 2...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
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I Survived
Entertainment
What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stories of human endurance. In their own words, survivors recall ...
Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
Apple News Today
News
Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s best journalists are covering them....
WWD
Style & Fashion
WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking news, trend reporting, iconic imagery and brand exclusives, WW...
The Hollywood Reporter
Entertainment
The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives in its award...
Rolling Stone
Advertising
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, reaching a global audience of over 60 million people per mont...
SXSW
Advertising
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination...
VIBE
Entertainment
Founded in 1992 by iconic music and film producer Quincy Jones as a print publication, VIBE is a leading entertainment and lifestyle brand delivering content across multiple media platforms to a diver...
SheKnows.com
Advertising
SheKnows is the #momlife expert. We’re an inclusive community for parents, and we recognize the challenges that living a full, vibrant, busy mom-life presents while also acknowledging the good stuff....
STYLECASTER
Style & Fashion
STYLECASTER’s mantra is ‘style to the people’— and our mission is to be an accessible, inclusive, ahead-of-the-trend destination for the millennial woman who wants to live with style and substance. Ou...
Deadline
Entertainment
Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running LA Weekly “Deadline Hollywood” print column. In 2009, N...
Dirt
Real Estate
DIRT is a tongue-in-cheek glimpse into the real estate transactions of high-profile and high-net worth people across a broad spectrum of industries and professions. Our exhaustive real estate coverage...
Beauty Inc
Style & Fashion
Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc ...
TVLine
News
Since its launch in January 2011, TVLine has had a singular, unwavering focus: to deliver a concentrated stream of breaking TV news, original previews and insightful recaps/reviews.After all, let’s fa...
Spy
Advertising
Spy.com is a leading buyer’s guide for Millennials with discerning tastes in must-have gadgets, gear, style, media, and experiences. Spy.com’s trend-savvy editorial staff uncovers and curates unique p...
The Things
Entertainment
The Things explores entertainment culture from every angle. Covering Celebrities, Social Media Influencers, Movies, TV Shows and Reality TV, TheThings is a one-stop-shop for passionate fans to explore...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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