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Mea Culpa
News · Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was befor...
Morning Joe
News · Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversat...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Cold Case Files
Entertainment · Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigato...
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Undetermined
Society · In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a m...
Love, Janessa
Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
WEAPONIZED
Society · In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform...
Operation: Tradebom
Society · The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the inve...
The Witch Farm
Entertainment · Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creato...
Deadline: White House
News · Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicoll...
OUT
Entertainment · Out is an American LGBTQ news, fashion, entertainment, and lifestyle magazine, with the highest circulation of any LGBTQ monthly publicatio...
Delish
Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
ELLE USA
Style & Fashion · Elle is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and li...
Harper’s BAZAAR
Style & Fashion · Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ...
Men’s Health US
Entertainment · Men's Health, published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-sellin...
Mandatory
Advertising · At Mandatory, we want to engage young men with content and stories that entertain and inspire while urging our readers, whenever possible, t...
Taste of Home
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
Billboard CA
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
WWD
Style & Fashion · WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking ne...
The Hollywood Reporter
Entertainment · The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-clas...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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