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The Dartmouth
News · The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The...
Eagle Times
News · The Eagle Times is a daily newspaper based in Claremont, New Hampshire, serving the twin states of New Hampshire and Vermont. The newspaper ...
The Keene Sentinel
News · The Sentinel was founded by 21-year-old John Prentiss in March 1799, and, as we understand it, is one of the five oldest news organizations ...
Manchester Ink Link
News · Manchester Ink Link is an online publisher for local news, events and happenings in the greater Manchester, New Hampshire area. The publishe...
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New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
Valley News
News · The daily Valley News is the leading news source for the Upper Connecticut River Valley in New Hampshire and Vermont. The newspaper has won ...
Bedford Bulletin
News · Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The...
The Valley News
News · The Valley News is a seven-day morning daily newspaper based in Lebanon, New Hampshire, covering the Upper Valley region of New Hampshire an...
The Newport Daily News
News · The Newport Daily News is a six-day daily newspaper serving Newport County, Rhode Island. It publishes in the mornings on weekdays (Monday t...
The Providence Journal
News · The Providence Journal, colloquially known as the ProJo, is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and...
The Westerly Sun
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
Greenwich Time
News · The Greenwich Time serves a daily audience in southern Connecticut with local news and information about Greenwich and surrounding communiti...
The Register Citizen
News · The Register Citizen is a multimedia news organization that serves the Greater Torrington “Northwest Corner” and Litchfield County in Connec...
The Bulletin
News · he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspap...
Fairfield Mirror
News · A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with ...
Yale Daily News
News · The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding o...
Charger Bulletin
News · Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles tha...
Connecticut Post
News · A daily newspaper located in Norwalk, Connecticut. The newspaper contains news related to the areas of sports, business, real estate, entert...
The Middletown Press
News · The Middletown Press is a newspaper based in Middletown, Connecticut that is the main daily newspaper of Middletown and its surrounding area...
New Haven Register
News · The New Haven Register is a multimedia news organization serving Greater New Haven, Connecticut, with local, state, business, sports and ent...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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