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Consider This
News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
Apple News Today
News · Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s bes...
The Gina and Bryan Show
News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
Dan Carlin's Hardcore History
Advertising · In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was ...
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Taking Cover
News · It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Ira...
Real Time
News · Download and watch full episodes of Real Time with Bill Maher including his New Rules and Overtime segments with his guest panelists. New ep...
Snapped: Women Who Murder
Entertainment · For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the origina...
Global News Podcast
News · The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Radio Rental
Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
Unashamed
Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Mea Culpa
News · Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was befor...
Morning Joe
News · Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversat...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Mandatory
Advertising · At Mandatory, we want to engage young men with content and stories that entertain and inspire while urging our readers, whenever possible, t...
Taste of Home
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
Billboard CA
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
WWD
Style & Fashion · WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking ne...
The Hollywood Reporter
Entertainment · The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-clas...
Rolling Stone
Advertising · Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, r...
SXSW
Advertising · Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, fil...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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