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Post-Tribune (Indiana newspaper)

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The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest Indiana region, and is owned by the Chicago Tribune Media Grou...

The Republic

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The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and circulation, including winning the coveted Kent Cooper Award fr...

Rushville Republican

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The Rushville Republican was a two-day morning daily newspaper serving Rushville, Indiana, and Rush County. It was owned by Community Newspaper Holdings Inc. Having begun publication as the Rushville ...

The Star (Auburn)

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The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all of DeKalb County in northeastern Indiana.The Star is one of t...
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The Star Press

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The Star Press is a morning edition newspaper for Muncie, Indiana, and surrounding areas.The Muncie Star was first published in 1899 by owner George McCulloch. In 1901, McCulloch purchased the Muncie ...

The Times of Northwest Indiana

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The Times of Northwest Indiana is a daily newspaper headquartered in Munster, Indiana. It is the second-largest newspaper in Indiana, behind only The Indianapolis Star.The paper was founded on June 18...

The Tribune (Seymour, Indiana)

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Founded as the Seymour Daily Republican in 1885,  the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune on September 10, 1994. More recently, the newspaper was own...

Tribune-Star

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The Tribune-Star is a seven-day morning daily newspaper based in Terre Haute, Indiana, covering the Wabash Valley area of Indiana and Illinois. It is owned by Community Newspaper Holdings.[2]Counties ...

Washington Times Herald (Indiana)

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The Washington Times Herald has strong community roots dating back to 1867 when the Washington Democrat was founded.In 1997, a young sports writer wrote the HTML code for the newspaper’s first website...

Daily Post Athenian

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The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest business in continuous operation in McMinn County and the s...

The Greeneville Sun

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Established in 1879, The Greeneville Sun is a daily newspaper in Greeneville, Tennessee. The award-winning newspaper has a circulation of 14,390 for each of five weekday editions and 15,218 for the Sa...

Chattanooga Times Free Press

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The Chattanooga Times Free Press is a daily broadsheet newspaper published in Chattanooga, Tennessee, and is distributed in the metropolitan Chattanooga region of southeastern Tennessee and northweste...

Citizen Tribune

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It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the eight-county Lakeway Region, providing news coverage on a wi...

Cleveland Daily Banner

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The Cleveland Daily Banner is a three day weekly newspaper published in Cleveland, Tennessee. Founded in 1854, it is the longest-running newspaper in Bradley County, and one of the oldest newspapers i...

Crossville Chronicle

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The Crossville Chronicle has been the paper of record for Cumberland County since 1886.Publishing daily online at Crossville-Chronicle.com, and in print on Tuesdays and Fridays, the Crossville Chronic...

The Daily Herald

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The Daily Herald is a daily newspaper in Columbia, Tennessee. The newspaper is published six days a week Sunday through Friday; the paper does not publish on Saturday. Although it is primarily distrib...

The Jackson Sun

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The Jackson Sun is a daily newspaper published in Jackson, Tennessee, and is one of western Tennessee's major newspapers, delivered to 13 counties. The newspaper is owned by Gannett. Its history dates...

Kingsport Times-News

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The Kingsport Times News is a daily broadsheet newspaper published in Kingsport, Tennessee, and distributed in six counties in Northeast Tennessee and Southwest Virginia.The Times News is published by...

Knoxville News Sentinel

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The Knoxville News Sentinel, also known as Knox News, is a daily newspaper in Knoxville, Tennessee, United States, owned by the Gannett Company.The newspaper was formed in 1926 from the merger of two ...

Leaf-Chronicle

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The Leaf-Chronicle is a newspaper in the state of Tennessee, founded, officially, in 1808.First appearing as a weekly newspaper under various names as early as 1808 and eventually as the Clarksville C...
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What is video advertising?

Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.

Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.

What are the benefits of video advertising compared to other types of advertising?

Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?

Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.

In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.

What are the best places to display video ads?

It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.

What is the cost of a video ad?

The cost of advertising through video can vary greatly depending on the platform.

On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.

On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.

On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.

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