Want to be seen here?
Connect your company to the marketplace for free.
Discover brands specializing in video advertising. Fill in the form and start receiving quotes.
Advertising · Irishmirror.ie is the digital voice and online edition of the Irish Daily Mirror newspaper.Launched in 1997, the Irish Mirror has become the...
News · The vision for Galway Beo is to be the beating heart and a new voice for a vibrant, exciting city. We intend to provide in-depth news and in...
News · The vision for Dublin Live is to be the beating heart and a new voice for a vibrant, exciting city. We intend to provide in-depth news and i...
News · RSVP Live brings you all the latest breaking news as it happens, as well as local sport updates, traffic alerts, and what’s on in the area. ...
News · Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, a...
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
Connect your company to the marketplace for free.
No commitments.