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Apple News Today
News
Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s best journalists are covering them....
The Gina and Bryan Show
News
Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a brand new show about life in Los Angeles...
Dan Carlin's Hardcore History
Advertising
In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was Alexander the Great as bad a person as Adolf Hitler? What wo...
Taking Cover
News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...
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Real Time
News
Download and watch full episodes of Real Time with Bill Maher including his New Rules and Overtime segments with his guest panelists. New episodes of Real Time with Bill Maher air Fridays at 10, only ...
Snapped: Women Who Murder
Entertainment
For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the original Snapped episodes that have aired on Oxygen over the last 2...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
Mea Culpa
News
Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was before the country was brought to its knees by the President’s ow...
Morning Joe
News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...
Mandatory
Advertising
At Mandatory, we want to engage young men with content and stories that entertain and inspire while urging our readers, whenever possible, to get actively involved and do some good. Mandatory now mean...
Taste of Home
Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Billboard CA
Entertainment
Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, event...
WWD
Style & Fashion
WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking news, trend reporting, iconic imagery and brand exclusives, WW...
The Hollywood Reporter
Entertainment
The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives in its award...
Rolling Stone
Advertising
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, reaching a global audience of over 60 million people per mont...
SXSW
Advertising
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination...
VIBE
Entertainment
Founded in 1992 by iconic music and film producer Quincy Jones as a print publication, VIBE is a leading entertainment and lifestyle brand delivering content across multiple media platforms to a diver...
SheKnows.com
Advertising
SheKnows is the #momlife expert. We’re an inclusive community for parents, and we recognize the challenges that living a full, vibrant, busy mom-life presents while also acknowledging the good stuff....
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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