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Wisconsin State Journal
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The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
Manitowoc Herald Times Reporter
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The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...
Oshkosh Northwestern
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The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...
Sheboygan Press
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The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...
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Wausau Daily Herald
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The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...
Wisconsin Rapids Daily Tribune
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The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Huffman, Sr. The newspaper today is a daily broadsheet with a ...
Columbia Daily Tribune
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The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missouri, the other being the Columbia Missourian. It is the only d...
Joplin Globe
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As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current events. Through all of our community's triumphs and tribulation...
Springfield News-Leader
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The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a daily circulation of 32,363 and a Sunday circulation of 51,...
St. Joseph News-Press
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The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gazette Company, which owns newspapers across northwestern Miss...
Columbia Missourian
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The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism students who do the reporting, design, copy editing, information g...
Hannibal Courier-Post
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Phillips Media Group, assumed ownership of Missouri's oldest daily newspaper in March of 2021.The Courier-Post began printing daily in 1853, with a lineage that dates even earlier to various weekly pu...
Jefferson City News Tribune
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The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is owned by WEHCO Media, Inc.Today’s Central Missouri Newspape...
Maryville Daily Forum
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The Maryville Forum is the hub for news and information in and around Nodaway County.With weekly, Thursday print publication, a 24/7 daily-updated website and a viral social media presence, The Maryvi...
St. Louis Post-Dispatch
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The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulati...
Washington Missourian
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The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missourian newspaper, which was founded in 1860 and serves Washington...
Austin Daily Herald
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The Austin Daily Herald is an American, English language newspaper published Tuesday-Saturday mornings in Austin, Minnesota. Distribution is 5,280,[1] mostly within Austin, Minnesota. It also publishe...
St. Cloud Times
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St. Cloud Times is an American, English language daily newspaper headquartered in St. Cloud, Minnesota. The Times is owned by mass media holding company Gannett and is part of the USA Today network of...
Red Wing Republican Eagle
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The Red Wing Republican Eagle or Republican Eagle is an American, English language newspaper in Red Wing, Minnesota. The publisher is Neal Ronquist and the editor is Anne Jacobson. The Red Wing Repub...
St. Paul Pioneer Press
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The St. Paul Pioneer Press is a newspaper based in Saint Paul, Minnesota, United States. It serves the Minneapolis–Saint Paul metropolitan area. Circulation is heaviest in the east metro, including Ra...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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