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Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.
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169 brands found
Big Fish
Business
For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol was doing to my relationships and career. In 2019, I became...
Run, Hide, Repeat
Entertainment
Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. When Pauline was a young adult, her mother finally told her wha...
Armstrong & Getty On Demand
News
The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
The Lowe Post
Sports
ESPN's Zach Lowe talks to various basketball people about various basketball things....
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White Lies DC
Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...
KSR (Talk Radio 1080)
Sports
Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Pure Radio
Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...
Kingdom FM
Advertising
Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy Studios, in the heart of Fife. With a broad playlist of con...
Original 106
Advertising
Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across Aberdeen and Aberdeenshire.Appealing to an adult audience wi...
BBC Music
Music
BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broadcast and recorded. It’s packed full of information and inspi...
RadioTimes.com
Entertainment
RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online home of the UK’s leading television and radio magazine, Radi...
Jeff Lewis Has Issues
Entertainment
Jeff doesn’t hold back when it comes back to his personal life, and his many, many, issues. From legal battles to his messy relationships, or arguments with neighbors and staff, Jeff airs it all out w...
The FOX
Entertainment
Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporters, legal and law enforcement experts, along with the latest...
Verdict
News
Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for you. On "Verdict with Ted Cruz,” you will go behind the scene...
Taking Cover
News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...
The Mantawauk Caves
Entertainment
On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found ten days later. They had been attacked by someone - or some...
Violation
Entertainment
Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Project explores America’s opaque parole system through a 1986 mu...
The Moth
Arts
Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with ...
The Journal Podcast
News
The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Med...
What does radio advertising cost?
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
What are the advantages of radio advertising compared to other marketing channels?
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
What time of day is best to broadcast radio advertising?
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
How do I find the best radio station to advertise in for my brand?
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
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