Radio

Radio advertising in United States

Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.

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61 brands found

Better Newspapers Inc - Centralia Group - Southern Illinois

Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
Active in United States
Offers Radio
Reaches 50% women, 50% men, 30-65 years

48 Hours

Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Active in United States
Offers Radio

Off Air... with Jane and Fi

News · Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered...
Active in United States
Offers Radio

The New York Times

National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
Active in United States
Offers Radio
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The Guardian

News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Active in United States
Offers Radio

Verdict

News · Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for y...
Active in United States
Offers Radio

The Dan Patrick Show

Entertainment · Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to ...
Active in United States
Offers Radio

Taking Cover

News · It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Ira...
Active in United States
Offers Radio

The Mantawauk Caves

Entertainment · On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found...
Active in United States
Offers Radio

Violation

Entertainment · Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Proje...
Active in United States
Offers Radio

The Moth

Arts · Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldw...
Active in United States
Offers Radio

The Journal Podcast

News · The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and ...
Active in United States
Offers Radio

Global News Podcast

News · The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Active in United States
Offers Radio

Navigating Narcissism

Education · We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s lea...
Active in United States
Offers Radio

Today, Explained

News · News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday ne...
Active in United States
Offers Radio

Behind the Bastards

Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
Active in United States
Offers Radio

Marketplace

Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
Active in United States
Offers Radio

Radio Rental

Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
Active in United States
Offers Radio

Throughline

Society · The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories ...
Active in United States
Offers Radio

Unashamed

Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Active in United States
Offers Radio
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What does radio advertising cost?

Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.

Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.

To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.

What are the advantages of radio advertising compared to other marketing channels?

Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.

One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.

Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.

What time of day is best to broadcast radio advertising?

The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.

How do I find the best radio station to advertise in for my brand?

To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.

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