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Radio advertising in United States
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61 brands found
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
Off Air... with Jane and Fi
News · Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered...
48 Hours
Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
The New York Times
National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
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The Guardian
News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Jeff Lewis Has Issues
Entertainment · Jeff doesn’t hold back when it comes back to his personal life, and his many, many, issues. From legal battles to his messy relationships, o...
The FOX
Entertainment · Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporte...
Bear Brook
Entertainment · Jason Carroll is serving life in prison for a murder he says he didn’t commit. The only evidence against him? His own taped confession. More...
Love, Janessa
Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
The Economics of Everyday Things
Business · Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How ...
The New Gurus
Society · Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. Ho...
Big Fish
Business · For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol...
Run, Hide, Repeat
Entertainment · Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. Whe...
Armstrong & Getty On Demand
News · The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
The Lowe Post
Sports · ESPN's Zach Lowe talks to various basketball people about various basketball things....
White Lies DC
Entertainment · In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty year...
Billboard CA
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Sold a Story
Advertising · Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. T...
20/20
Entertainment · Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile...
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What does radio advertising cost?
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
What are the advantages of radio advertising compared to other marketing channels?
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
What time of day is best to broadcast radio advertising?
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
How do I find the best radio station to advertise in for my brand?
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
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