Radio Advertising in Scotland

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Popular radio channels


8 brands found

Pure Radio

Advertising · Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is somet...
Active in Scotland
Offers Radio

Kingdom FM

Advertising · Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy...
Active in Kirkcaldy
Offers Radio

The Daily Express

News · The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of na...
Active in United Kingdom
Offers Radio

S Magazine

Entertainment · S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food...
Active in United Kingdom
Offers Radio
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The Sunday Express

News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
Active in United Kingdom
Offers Radio

BBC Music

Music · BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broad...
Active in United Kingdom
Offers Radio

Entertainment · is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Active in United Kingdom
Offers Radio

Original 106

Advertising · Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across ...
Active in Aberdeen
Offers Radio

What does radio advertising cost?

Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.

Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.

To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like to get quotes, get a sense of prices, and compare different options.

What are the advantages of radio advertising compared to other marketing channels?

Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.

One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.

Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.

What time of day is best to broadcast radio advertising?

The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.

How do I find the best radio station to advertise in for my brand?

To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on, where you can access information like reach and demographics that help you compare and evaluate different radio stations. also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.

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