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Radio advertising in Massachusetts
Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.
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44 brands found
The Economics of Everyday Things
Business · Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How ...
The New Gurus
Society · Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. Ho...
Big Fish
Business · For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol...
Run, Hide, Repeat
Entertainment · Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. Whe...
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Armstrong & Getty On Demand
News · The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
The Lowe Post
Sports · ESPN's Zach Lowe talks to various basketball people about various basketball things....
White Lies DC
Entertainment · In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty year...
Today, Explained
News · News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday ne...
Behind the Bastards
Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
Marketplace
Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
Radio Rental
Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
Throughline
Society · The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories ...
Unashamed
Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Verdict
News · Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for y...
The Dan Patrick Show
Entertainment · Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to ...
Taking Cover
News · It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Ira...
The Mantawauk Caves
Entertainment · On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found...
Violation
Entertainment · Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Proje...
The Moth
Arts · Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldw...
The Journal Podcast
News · The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and ...
Popular places
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What does radio advertising cost?
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
What are the advantages of radio advertising compared to other marketing channels?
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
What time of day is best to broadcast radio advertising?
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
How do I find the best radio station to advertise in for my brand?
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
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