Want to be seen here?
Connect your company to the marketplace for free.
Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.
Entertainment · Ljud säljer. Vare sig du vill bygga kännedom och förbättra attityden till ditt varumärke eller skapa konkreta säljresultat. Mix Megapol är l...
Entertainment · Ljud säljer. Vare sig du vill bygga kännedom och förbättra attityden till ditt varumärke eller skapa konkreta säljresultat. Välkommen till E...
Entertainment · Ljud säljer. Vare sig du vill bygga kännedom och förbättra attityden till ditt varumärke eller skapa konkreta säljresultatRockklassiker är e...
Entertainment · Vinyl FM är en radiostation för dom största hitsen som någonsin gjorts. Fantastisk musik som aldrig blir gammal, med artister som Abba, Davi...
Entertainment · På Svensk Pop samsas ny svensk musik med hits från förr. Allt från Miriam Bryant och Viktor Leksell till Ted Gärdestad och Lena Philipsson O...
Entertainment · Radiostationen som spelar tidernas största hits! På fredags- och lördagskvällar öppnar vi Skånes största dansgolv – Club Retro med musiken d...
Entertainment · Gold FM är en musikradio för Växjö och Alvesta. Stationen har ett starkt fäste i den lokala marknaden och sänder dygnet runt från studion i ...
Advertising · Concept kopplar samman annonsörer och utgivare i digitala medier över hela Norden. Som en pålitlig och strategisk reklampartner för både ann...
Entertainment · På Rix FM lyssnar du på de bästa hitsen, blandat med populära program som Rix MorronZoo och eftermiddagar med Martina Thun. Lyssna via FM ra...
National News · Vår idé är att erbjuda offensiv journalistik, utan skygglappar, som stärker demokratin. Visionen är att ständigt bredda åsiktskorridoren gen...
Media · Annonsera hos Alkompis, ett svenskt mediehus på arabiska, för att nå över 600 000 arabisktalande personer i Sverige....
Music · Bandit Rock är radiokanalen för dig som älskar rock! Lyssna direkt via I Like Radio eller din FM radio....
Music · Lyssna på dina lugna favoritlåtar på Lugna Favoriter, via FM radio eller I Like Radio....
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
Connect your company to the marketplace for free.
No commitments.