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Programmatic advertising in United States
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Best Programmatic advertising providers in United States
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112 brands found
Sun News SC
News · The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," def...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Douglas Dispatch
News · Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902...
Eastern Arizona Courier
News · Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since ...
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The Herald-Sun
News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
The News & Observer
News · The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporti...
Phoenix New Times AZ
News · Since its founding in 1970, Phoenix New Times has become a cultural force in the Valley of the Sun.Thanks to our early commitment to digital...
Washington Times
News · Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mai...
Centre Daily Times
News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
The Citizens' Voice
News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
Citrus County Chronicle
News · The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chr...
Miami Herald
News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
Idaho Statesman
News · Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boi...
Verywell Family
Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
Verywell Health
Health · Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Cubby
Advertising · Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We ...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Magnolia
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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