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Advertising · JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Advertising · Clear Channel is a competent and professional outdoor company that makes your brand visible in outdoor environments where consumers are. ...
Business · Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience. ...
Advertising · Télé Pocket is a group where several TV Channels are represented. Explore your advertising opportunities with Télé Pocket to expose your bra...
Television · Cinenews is the online portal for movies! Read all the news and reviews from the latest movies. ...
Price Comparison · Spaargids.be is the website to compare insurance and banking products. ...
Sports · Sport/Voetbalmagazine focuses on the soccer world, with the latest news and updates. ...
News · La Nouvelle Gazette is a digital platform for Charleroi. A part of Sudinfo. ...
News · La Province is the digital edition of Mons. Read the latest news, both regional and national. ...
News · NordEclair is the digital version of the print edition of the newspaper Tounai. Its news content is produced in French. ...
News · La Capital is the news source for the French-speaking population in Brussels. ...
News · L'Avenir is your regional media group in Belgium! It publishes nine regional newspapers in French. ...
Business · Der Branchenindex sammelt Unternehmen und berät Sie entsprechend der gewählten Kategorie in Ostbelgien....
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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