Programmatic Advertising in Austria

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Best Programmatic Advertising Providers in Austria


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News · ist ein Nachrichtenmedium, das über das Neueste aus Politik, Wirtschaft, Sport, Kultur und Weltgeschehen berichtet.NEWS gehört der V...
Active in Austria
Offers Programmatic


News · Österreich ist eine Tageszeitung. Das Magazin ist auch online auf ö erhältlich....
Active in Austria
Offers Programmatic

Automotive · ist ein Online-Portal für Auto- und Motorenliebhaber. Teil von KURIER....
Active in Austria
Offers Programmatic


Health · Freizeit ist ein österreichisches Lifestyle-Magazin, das über Reisen, Mode und Beauty schreibt...
Active in Austria
Offers Programmatic
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Advertising · Futurzone ist eine digitale Nachrichtenplattform, die über die neuesten Nachrichten in der Technologie berichtet....
Active in Austria
Offers Programmatic

Movies · schreibt über das Neueste aus Film und Serie mit Kritiken, Analysen und Artikeln über Promis....
Active in Austria
Offers Programmatic

Travel · ist eine digitale Plattform, auf der Sie Informationen zu bevorstehenden Veranstaltungen finden können....
Active in Austria
Offers Programmatic


Marketplaces · Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, ...
Active in Austria
Offers Programmatic

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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